{"id":57590,"date":"2023-11-06T20:30:55","date_gmt":"2023-11-06T20:30:55","guid":{"rendered":"https:\/\/velsio.ee\/facebook-advertising\/"},"modified":"2024-05-06T11:42:29","modified_gmt":"2024-05-06T11:42:29","slug":"facebook-advertising","status":"publish","type":"page","link":"https:\/\/velsio.ee\/en\/facebook-advertising\/","title":{"rendered":"Facebook advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57590\" class=\"elementor elementor-57590 elementor-52359\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed6f3d e-flex e-con-boxed e-con e-parent\" data-id=\"0ed6f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8882d67 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8882d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Can Facebook advertising boost your business visibility and sales? Increase business awareness and sales with Facebook ads<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7833ba2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7833ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Everything you need in marketing is in one place!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be9173 e-flex e-con-boxed e-con e-parent\" data-id=\"6be9173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7598a2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"c7598a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7598a2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7598a2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__c7598a2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5763953 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5763953\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1a642c animated-slow elementor-invisible\" data-id=\"b1a642c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-623bcb0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"623bcb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main features and uses of the service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6e491 elementor-widget elementor-widget-text-editor\" data-id=\"7b6e491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Facebook advertising is a paid marketing activity whereby businesses and organisations create and publish content on the Facebook platform with the aim of reaching a wider audience than just their followers. It is an important part of social media marketing strategy, allowing advertisers to target users based on well-defined demographic, geographic and behavioural characteristics.<\/p>\n<ul>\n<li>\n<blockquote><p><strong>In what form and where ads appear<\/strong><\/p><\/blockquote>\n<\/li>\n<\/ul>\n<p>Ads come in a variety of formats, including text-based messages, images or videos, and can appear in a variety of locations &#8211; in the Facebook News Feed, in the right-hand sidebar or even off-platform, such as the Facebook Audience Network.<\/p>\n<ul>\n<li>\n<blockquote><p><strong>What are the main objectives of advertising<\/strong><\/p><\/blockquote>\n<\/li>\n<\/ul>\n<p>The objectives of such advertisements can range from building brand awareness and generating website traffic to selling specific products or directing users to perform specific actions, such as downloading an app or registering for an event.<\/p>\n<ul>\n<li>\n<blockquote><p><strong>How ads target and personalise<\/strong><\/p><\/blockquote>\n<\/li>\n<\/ul>\n<p>Facebook advertising &#8211; One of the biggest advantages of the platform is its comprehensive and detailed user data, which allows advertisers to design highly targeted and personalised campaigns. This will ensure a higher user engagement rate and increase the chances of achieving the desired conversions. This allows businesses and organisations to spread their message more effectively, reaching exactly those users who are most likely to be interested in their offerings<span style=\"letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;\">.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ab480e\" data-id=\"9ab480e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-927460e animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"927460e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1326154412.png\" class=\"attachment-full size-full wp-image-57326\" alt=\"Facebook advertising, Google vs Facebook advertising\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1326154412.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1326154412-300x192.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1326154412-768x492.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f6466c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5f6466c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9b9951 animated-slow elementor-invisible\" data-id=\"f9b9951\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9bb6a3 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b9bb6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the possibilities and formats of Facebook advertising?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328ff1b elementor-widget elementor-widget-text-editor\" data-id=\"328ff1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Facebook advertising platform offers a variety of options and formats to reach your target audience in the most effective way. Here&#8217;s an overview of the most common formats and the possibilities offered by Facebook advertising:<\/p>\n<ol>\n<li>\n<p><strong>Image ads<\/strong>: a simple and clear format that uses strong visuals with short text. They are good for attracting attention and raising brand awareness.<\/p>\n<\/li>\n<li>\n<p><strong>Video adverts<\/strong>: videos that automatically appear in a user&#8217;s news feed are great for telling a story or demonstrating a product. Videos can be up to 240 minutes long, but best practice recommends shorter clips.<\/p>\n<\/li>\n<li>\n<p><strong>Carousel ads<\/strong>: allow up to 10 images or videos to be shown in a single ad, each with its own link. This is useful if you want to showcase several products or talk about one product from several angles.<\/p>\n<\/li>\n<li>\n<p><strong>Slideshow<\/strong>: an easy way to create a video ad using images. This is a good alternative to video ads as it consumes less data and loads faster.<\/p>\n<\/li>\n<li>\n<p><strong>Banner ads<\/strong>: create the opportunity for users to dive deeper into the product range without leaving Facebook. When the user clicks on the advertisement, an interactive page opens, which is like a mini website.<\/p>\n<\/li>\n<li>\n<p><strong>Canvas ads<\/strong>: interactive ads designed specifically for mobile devices, offering a full-screen experience with images, videos, carousels, text and more.<\/p>\n<\/li>\n<li>\n<p><strong>Augmented Reality (AR) ads<\/strong>: this innovative format allows people to interactively play with the brand experience, for example by trying out products virtually.<\/p>\n<\/li>\n<li>\n<p><strong>Lead Ads<\/strong>: optimised to collect leads, such as subscribing to a newsletter or asking for information about products of interest, without users having to leave Facebook.<\/p>\n<\/li>\n<li>\n<p><strong>Event Ads<\/strong>: designed to raise awareness of events and direct people to register or attend.<\/p>\n<\/li>\n<li>\n<p><strong>Promotional ads<\/strong>: these are targeted directly at sales, allowing businesses to share discounts or special offers that can be redeemed directly from Facebook.<\/p>\n<\/li>\n<li>\n<p><strong>Dynamic ads<\/strong>: automatically show the right products to the right people, based on their past behaviour on a website or app.<\/p>\n<\/li>\n<li>\n<p><strong>Ads on Messenger<\/strong>: Allow you to communicate directly with potential or existing customers using the Facebook Messenger platform.<\/p>\n<\/li>\n<li>\n<p><strong>Stories Ads<\/strong>: these are full-screen vertical ads that appear in the Stories section of Facebook and are optimised for mobile.<\/p>\n<\/li>\n<\/ol>\n<p>These formats allow businesses to create tailored advertising campaigns that meet specific business needs and objectives, whether it&#8217;s building brand awareness, generating web traffic, driving sales or managing customer relationships.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5272fdd\" data-id=\"5272fdd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff6e957 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ff6e957\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1843868713.png\" class=\"attachment-full size-full wp-image-57325\" alt=\"Facebook advertising\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1843868713.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1843868713-300x200.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1843868713-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f19ccf2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f19ccf2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7920b8e animated-slow elementor-invisible\" data-id=\"7920b8e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c8249a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5c8249a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What challenges can businesses and individuals face?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e643e5 elementor-widget elementor-widget-text-editor\" data-id=\"0e643e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When managing Facebook ads on their own, businesses and individuals can face a number of challenges that can hinder the maximum effectiveness of advertising campaigns. Here are some of the more common problems:<\/p>\n<blockquote>\n<h3><b>The complexity of targeting<\/b><\/h3>\n<\/blockquote>\n<p>Facebook&#8217;s advertising platform offers extensive targeting options, but using them effectively requires deep understanding and experience. With poor targeting, ads can reach irrelevant or uninterested audiences, leading to low conversion rates and high advertising costs.<\/p>\n<blockquote>\n<h3><b>Budget management difficulties<\/b><\/h3>\n<\/blockquote>\n<p>Effective budget management is critical for Facebook ads. Without proper planning and monitoring, an advertising budget can quickly be exhausted without delivering the desired results. The fine-grained allocation of budgets between different campaigns and target groups requires constant attention and adjustment.<\/p>\n<blockquote>\n<h3><b>The challenges of creating advertising content<\/b><\/h3>\n<\/blockquote>\n<p>Creating engaging and converting ads requires creativity, marketing knowledge and constant testing. The message, visuals and calls to action of an advertisement need to be carefully tailored to attract the attention of the target audience and encourage them to take the desired action.<\/p>\n<blockquote>\n<h3><b>Complexity of measurement and analytics<\/b><\/h3>\n<\/blockquote>\n<p>Accurately measuring and analysing the impact of Facebook ads requires technical expertise. Many companies may experience difficulties in selecting appropriate metrics, interpreting data and making strategic decisions based on them. Without proper analysis, it is difficult to understand which aspects of a campaign are working and which need to be improved.<\/p>\n<blockquote>\n<h3><b>Keeping up to date with constant updates and platform changes<\/b><\/h3>\n<\/blockquote>\n<p>Facebook is constantly updating its advertising platform, adding new features and adapting existing rules. It can be difficult for businesses to keep up with these changes, which can affect the effectiveness of their advertising campaigns.<\/p>\n<p>With these challenges in mind, hiring a professional digital marketing agency can be a valuable investment. Agencies like ours offer expertise in targeting, budget management, ad creation, measurement and analytics, and platform changes, ensuring that your Facebook ad campaigns are optimised for maximum effectiveness and ROI.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b09435 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b09435\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d84030 animated-slow elementor-invisible\" data-id=\"3d84030\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d785eda elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d785eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facebook Ads vs Google Ads: advantages and disadvantages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b111227 elementor-widget elementor-widget-text-editor\" data-id=\"b111227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<h3><strong>Facebook ads  <\/strong><\/h3>\n<\/blockquote>\n<p>Provide companies with a unique opportunity to reach their target audiences very precisely, by taking advantage of users&#8217; demographics, interests and behaviours. This means that advertisements are targeted at those who are likely to be interested in the products or services offered. Facebook&#8217;s ad formats are very diverse, covering everything from image ads and video ads to interactive carousel ads, all of which can increase user engagement.  <\/p>\n<p>However, advertising on Facebook can be less effective than Google Ads in reaching users who have already decided to make a purchase, as Facebook users may not be searching for specific products or services at the time.<\/p>\n<blockquote>\n<h3><strong>Google Ads ads  <\/strong><\/h3>\n<\/blockquote>\n<p>In contrast, they are very effective in search-based marketing, where ads are displayed to people who are actively searching for information or products using specific keywords. This means that advertising <a href=\"https:\/\/velsio.ee\/en\/google-ads-account-management-and-optimisation\/\">through Google<\/a> can have a higher conversion rate, as ads hit potential customers at the search stage. Google Ads pricing may be higher because it is based on the competitiveness of search terms, but it has the advantage that ROI is usually clearer and directly measurable.<\/p>\n<p>In addition, while <a href=\"https:\/\/velsio.ee\/en\/google-advertising\/\">Google Ads<\/a> may seem more focused on conversions, that doesn&#8217;t mean Facebook can&#8217;t generate ROI; just measurement and tracking may be less direct.<\/p>\n<p><strong>\u2705 In short<\/strong>, Facebook Ads are perfect for raising awareness and building brand community, while Google Ads help to capture those who are ready to buy. Many businesses use <a href=\"https:\/\/velsio.ee\/en\/facebook-advertising\/google-vs-facebook-advertising\/\">both platforms<\/a> together to maximise both brand awareness and sales, covering different stages of the buying cycle.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c23fe4\" data-id=\"7c23fe4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5f3c65 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e5f3c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2336986677.png\" class=\"attachment-full size-full wp-image-57324\" alt=\"meta advertising\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2336986677.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2336986677-300x200.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2336986677-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d481f9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7d481f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78c56d3 animated-slow elementor-invisible\" data-id=\"78c56d3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8485df0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8485df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do we offer?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f104429 elementor-widget elementor-widget-text-editor\" data-id=\"f104429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our digital agency offers a comprehensive Facebook Ads management and optimization service, focused on achieving your business goals and maximizing results. Our service includes the following elements:<\/p>\n<ul>\n<li><strong>Strategic planning<\/strong>: before launching an advertising campaign, we carry out an in-depth market analysis, define your target audiences and create a results-oriented advertising strategy.<\/li>\n<li><strong>Creative solutions<\/strong>:We develop engaging and eye-catching promotional materials tailored to your brand message and aimed at achieving high user engagement.<\/li>\n<li><strong>Targeting optimisation<\/strong>: we use Facebook&#8217;s sophisticated targeting capabilities to ensure your ads reach the people most likely to be interested in your products or services.<\/li>\n<li><strong>Budget management<\/strong>: we ensure that your advertising budget is used as efficiently as possible to maximise return on investment and avoid overspending.<\/li>\n<li><strong>A\/B testing<\/strong>: we test different ad versions to identify the most effective messages and designs that generate the best results.<\/li>\n<li><strong>Monitoring and analysis of results<\/strong>: We use accurate metrics and analyse data to monitor the success of your campaign in real time and make quick changes if necessary.<\/li>\n<li><strong>Reporting<\/strong>:We provide regular, detailed reports showing campaign performance and ROI, allowing you to see the value of your investment.<\/li>\n<li><strong>Customer support and advice<\/strong>: we are always available to answer your questions and give you advice, and we are constantly working to improve your campaign.<\/li>\n<\/ul>\n<p>Our service aims not only to increase visibility and boost sales, but also to build a stronger relationship between you and your customers. We offer flexible packages tailored to your business needs and budget, ensuring that Facebook Ads bring real value to your business.<\/p>\n<ol>\n<li><a href=\"https:\/\/velsio.ee\/en\/facebook-advertising\/\">Facebook advertising<\/a> <\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/instagram-advertising\/\">Instagram advertising  <\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/facebook-pixel-setup\/\">Facebook pixel setup  <\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/social-media-marketing\/\">Social media marketing  <\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/social-media-analysis-and-targeting\/\">Social media analysis and targeting<\/a> <\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/social-media-retargeting\/\">Social media retargeting<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/social-media-management\/\">Social media management  <\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/content-creation-on-social-media\/\">Content creation on social media<\/a><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77871cc\" data-id=\"77871cc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-485601a animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"485601a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"528\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2162353103-1.png\" class=\"attachment-full size-full wp-image-57323\" alt=\"meta ads service\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2162353103-1.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2162353103-1-300x198.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2162353103-1-768x507.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7df2955 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7df2955\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e8887b\" data-id=\"7e8887b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38ac2c7 elementor-widget elementor-widget-heading\" data-id=\"38ac2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Boost your sales with targeted Facebook ads! Contact us and take your business to the next level!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208a8ec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"208a8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/velsio.ee\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Can Facebook advertising boost your business visibility and sales? Increase business awareness and sales with Facebook ads Everything you need in marketing is in one place! Table of contents Main features and uses of the service Facebook advertising is a paid marketing activity whereby businesses and organisations create and publish content on the Facebook platform&hellip;<\/p>\n","protected":false},"author":1,"featured_media":57326,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-57590","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook advertising. Google advertising. Meta advertising<\/title>\n<meta name=\"description\" content=\"Facebook advertising service: raise brand awareness and increase sales with effective social media ads. Facebook Ads. 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