{"id":57594,"date":"2023-11-21T07:37:11","date_gmt":"2023-11-21T07:37:11","guid":{"rendered":"https:\/\/velsio.ee\/facebook-pixel-setup\/"},"modified":"2024-05-05T04:45:24","modified_gmt":"2024-05-05T04:45:24","slug":"facebook-pixel-setup","status":"publish","type":"page","link":"https:\/\/velsio.ee\/en\/facebook-pixel-setup\/","title":{"rendered":"Facebook pixel setup"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57594\" class=\"elementor elementor-57594 elementor-52411\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed6f3d e-flex e-con-boxed e-con e-parent\" data-id=\"0ed6f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8882d67 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8882d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Facebook pixel setup: optimise your online ads and increase conversions with a professional Facebook pixel setup that allows you to track and analyse the behaviour of your target audience.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7833ba2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7833ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Everything you need in marketing is in one place!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be9173 e-flex e-con-boxed e-con e-parent\" data-id=\"6be9173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7598a2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"c7598a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7598a2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7598a2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__c7598a2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5763953 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5763953\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b1a642c animated-slow elementor-invisible\" data-id=\"b1a642c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-623bcb0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"623bcb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Facebook pixel?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6e491 elementor-widget elementor-widget-text-editor\" data-id=\"7b6e491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Facebook pixel is a small piece of code that can be added to a website. Its main purpose is to track the behaviour of website visitors and collect data to help understand how people use the website. This is particularly useful for marketers who want to optimise and target their Facebook ad campaigns.<\/p>\n<ul>\n<li>Pixel collects data such as which pages are visited, which products are viewed or added to the shopping cart, and what activities are performed on the website. This data can then be used to build audiences and measure the effectiveness of ads on Facebook.<\/li>\n<li>For example, if someone visits your website and looks at a particular product, but does not buy it, a Facebook pixel can use that information to show that person relevant ads on Facebook later that may encourage them to make a purchase.<\/li>\n<li>In addition, the Facebook pixel helps you measure the effectiveness of your ads by tracking how many people come to your website after seeing an ad and take the desired action, such as making a purchase or filling in a contact form. This provides valuable feedback to marketers, helping them to refine their advertising strategy and achieve better results.<\/li>\n<li>The use of the Facebook pixel also allows for more precise targeting and personalisation. For example, if you know that visitors to your website are interested in certain products or services, you can create target groups of people with similar interests and show them relevant ads. This means your ads are more relevant and more likely to attract the attention of your target audience.<\/li>\n<li>In addition, the Facebook pixel helps track conversions. This means you can see exactly how many sales, registrations or other desired activities have occurred as a result of your Facebook ads. This information is invaluable as it helps to measure the effectiveness and ROI (return on investment) of an advertising campaign.<\/li>\n<\/ul>\n<p>Setting up a Facebook pixel requires technical knowledge, as it needs to be integrated into the website code. But once installed, it works automatically, collecting and transmitting valuable information that can be used to optimise marketing campaigns.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d481f9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7d481f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78c56d3 animated-slow elementor-invisible\" data-id=\"78c56d3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8485df0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8485df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Facebook pixel for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f104429 elementor-widget elementor-widget-text-editor\" data-id=\"f104429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Setting up and installing a Facebook pixel is essential as it&#8217;s the only way you can accurately measure and analyse the results of your Facebook ads. Here are some reasons why installing a Facebook pixel is important:<\/p>\n<blockquote>\n<h3><b>Accurate tracking of conversions<\/b><\/h3>\n<\/blockquote>\n<p>The Facebook pixel allows you to track how users behave on your website after seeing an ad on Facebook. This includes activities such as buying products, registering, filling in forms or other important conversions. Without a pixel, it is not possible to know exactly whether your ads have triggered these actions.<\/p>\n<blockquote>\n<h3><b>Measuring ROI (return on investment)<\/b><\/h3>\n<\/blockquote>\n<p>The Facebook pixel helps you measure how much your ads have generated in sales or other relevant activities compared to the ad budget spent. This will give you a clear picture of the cost-effectiveness of your advertising campaign.<\/p>\n<blockquote>\n<h3><b>Optimising advertising<\/b><\/h3>\n<\/blockquote>\n<p>The data collected by the pixel will tell you which ads work best. This allows you to tailor your advertising strategy accordingly, targeting resources to the most effective ads and audiences.  <a href=\"https:\/\/velsio.ee\/en\/measuring-ads-and-tracking-conversions\/\">Read more&#8230;<\/a><\/p>\n<blockquote>\n<h3><b>Re-engaging the target group<\/b><\/h3>\n<\/blockquote>\n<p>The Facebook pixel allows you to create audiences of people who have already visited your website or taken certain actions. This means you can retarget them, increasing the likelihood that they will be interested in your product or service.<\/p>\n<blockquote>\n<h3><b>Long-term data collection<\/b><\/h3>\n<\/blockquote>\n<p>Pixel installation allows you to collect data over a longer period of time, giving you a deeper insight into how people respond to your ads and website. This information is invaluable if you want to continuously improve your marketing strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77871cc\" data-id=\"77871cc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-485601a animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"485601a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"539\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/check_Facebook_Pixel_is_working.png\" class=\"attachment-full size-full wp-image-57329\" alt=\"facebook pixel setup\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/check_Facebook_Pixel_is_working.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/check_Facebook_Pixel_is_working-300x202.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/check_Facebook_Pixel_is_working-768x517.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c691694 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c691694\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1cd03c0 animated-slow elementor-invisible\" data-id=\"1cd03c0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d559ca1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d559ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do we offer?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0769a elementor-widget elementor-widget-text-editor\" data-id=\"ff0769a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our agency offers a highly skilled Facebook pixel installation service that is critical to your digital marketing arsenal. Under our expert guidance, we ensure that the pixel is seamlessly integrated into your website and configured exactly according to your business specifications and marketing objectives.<\/p>\n<ul>\n<li>The introduction of the Facebook pixel opens the door to a deeper understanding of how visitors to your website behave after seeing ads targeted through Facebook. This technology allows you to track conversions, analyse return on investment (ROI) and fine-tune advertising strategies to maximise the results you achieve.<\/li>\n<li>Our service covers the entire process from pixel generation to successful implementation on your website. We don&#8217;t stop at technical installation, we also offer in-depth consultancy to ensure you have a clear understanding of the data collected and how to use it strategically to improve your marketing effectiveness.<\/li>\n<\/ul>\n<p>Choosing our service will give you peace of mind knowing that your Facebook pixel has been expertly installed and will effectively support your digital marketing goals.<\/p>\n<ol>\n<li><a style=\"outline: 0px;\" href=\"https:\/\/velsio.ee\/en\/facebook-advertising\/\">Facebook advertising<\/a> <\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/instagram-advertising\/\">Instagram advertising  <\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/facebook-pixel-setup\/\">Facebook pixel setup  <\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/social-media-marketing\/\">Social media marketing  <\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/social-media-analysis-and-targeting\/\">Social media analysis and targeting<\/a> <\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/social-media-retargeting\/\">Social media retargeting<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/social-media-management\/\">Social media management  <\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/content-creation-on-social-media\/\">Content creation on social media<\/a><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7df2955 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7df2955\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e8887b\" data-id=\"7e8887b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38ac2c7 elementor-widget elementor-widget-heading\" data-id=\"38ac2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Contact us today to install a Facebook pixel and start seeing real results from your digital marketing.  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208a8ec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"208a8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/velsio.ee\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facebook pixel setup: optimise your online ads and increase conversions with a professional Facebook pixel setup that allows you to track and analyse the behaviour of your target audience. Everything you need in marketing is in one place! Table of contents What is a Facebook pixel? A Facebook pixel is a small piece of code&hellip;<\/p>\n","protected":false},"author":1,"featured_media":57329,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-57594","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook pixel setup service. Digital marketing agency<\/title>\n<meta name=\"description\" content=\"Facebook Pixel setup: optimise your ad campaigns and measure results to increase conversions. 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