{"id":57616,"date":"2024-01-12T11:11:49","date_gmt":"2024-01-12T11:11:49","guid":{"rendered":"https:\/\/velsio.ee\/marketing-strategy-and-planning\/"},"modified":"2024-05-10T06:55:38","modified_gmt":"2024-05-10T06:55:38","slug":"marketing-strategy-and-planning","status":"publish","type":"page","link":"https:\/\/velsio.ee\/en\/marketing-strategy-and-planning\/","title":{"rendered":"Marketing strategy and planning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57616\" class=\"elementor elementor-57616 elementor-52778\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed6f3d e-flex e-con-boxed e-con e-parent\" data-id=\"0ed6f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8882d67 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8882d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Marketing strategy and planning: creating innovative marketing plans that meet your business objectives to ensure sustainable growth and success.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7833ba2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7833ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Everything you need in marketing is in one place!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be9173 e-flex e-con-boxed e-con e-parent\" data-id=\"6be9173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7598a2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"c7598a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7598a2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7598a2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__c7598a2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5763953 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5763953\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b1a642c animated-slow elementor-invisible\" data-id=\"b1a642c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-623bcb0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"623bcb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is marketing strategy and planning?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6e491 elementor-widget elementor-widget-text-editor\" data-id=\"7b6e491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing strategy and planning is a crucial process that allows businesses to define a clear path to success in the market. This process starts with an in-depth market analysis to understand market dynamics, competitor activities and potential opportunities. The next step is to define the target audience in order to identify who the marketing activities are aimed at. This is an important step to ensure that messages and marketing activities resonate with the target audience.<\/p>\n<p>Setting marketing objectives is the next very important step, where measurable and achievable objectives are set to guide all marketing efforts. Objectives may include raising awareness, increasing traffic to the website, increasing conversion rates or boosting sales.<\/p>\n<p>Choosing the right marketing channels is also an important part of the marketing strategy. This involves evaluating and selecting different channels, such as social media, email marketing, search engine marketing (SEM) and content marketing, on the basis of which channels are most effective in reaching your target audience and achieving your goals.<\/p>\n<p>The marketing strategy and planning process ensures that all marketing activities are in line with the company&#8217;s overall business objectives and values. This ensures that marketing investments are well targeted, increasing the effectiveness of marketing activities and the return on investment (ROI). Strategically planned and well thought out, a marketing strategy enables businesses to navigate successfully in a complex market environment, differentiate themselves from competitors and achieve long-term growth.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4470cf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f4470cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44f8d8c animated-slow elementor-invisible\" data-id=\"44f8d8c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be567a1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"be567a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why and who needs our service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9941a2 elementor-widget elementor-widget-text-editor\" data-id=\"e9941a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our marketing strategy and planning service is aimed at companies of all sizes looking to grow their business and strengthen their market position. This service is particularly valuable for new companies just starting to develop their marketing position, as well as for companies already in the market who want to update or optimise their marketing activities.<\/p>\n<p>The marketing strategy and planning process will help you target your marketing budget in the most effective way, ensuring that every investment you make directly supports your business growth and helps you achieve your goals. Our approach includes:<\/p>\n<ul>\n<li><strong>Market analysis:<\/strong> we study your target market to understand customer needs, competitor activities and market trends.<\/li>\n<li><strong>Identifying your target audience:<\/strong> we help you identify the target audience(s) most likely to respond to your marketing activities.<\/li>\n<li><strong>Goal setting:<\/strong> we help you set clear and measurable marketing goals that are in line with your overall business objectives.<\/li>\n<li><strong>Choice of marketing channels:<\/strong> we help you choose the most effective channels and tactics to reach your target audience and support your marketing objectives.<\/li>\n<li><strong>Implementing and monitoring your strategy:<\/strong> we help you implement your marketing strategy and monitor its performance to make adjustments where necessary.<\/li>\n<\/ul>\n<p>Our service ensures that your marketing activities are strategically planned and targeted, giving you the best chance of success in a challenging and competitive market environment. Whether your goal is to increase brand awareness, attract new customers or retain existing ones, our marketing strategy and planning service is designed to help your business thrive.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea41037\" data-id=\"ea41037\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57ccd6a animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"57ccd6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_575844202.png\" class=\"attachment-full size-full wp-image-57411\" alt=\"Marketing strategy and planning\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_575844202.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_575844202-300x207.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_575844202-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c691694 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c691694\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1cd03c0 animated-slow elementor-invisible\" data-id=\"1cd03c0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d559ca1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d559ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing strategy and planning service process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0769a elementor-widget elementor-widget-text-editor\" data-id=\"ff0769a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our service starts with an in-depth market analysis aimed at understanding your industry, competitors and target audience needs. Based on this information, we will work with you to develop a clear marketing objective and strategy that is fully aligned with your company&#8217;s vision and long-term objectives. Our services include in-depth analysis of marketing channels, careful planning of messages and campaigns, budgeting and metrics setting to ensure the effectiveness and success of your marketing activities.<\/p>\n<p>Our aim is to ensure that all your marketing activities are carefully coordinated and geared towards achieving maximum results. Our experienced team will use their knowledge and skills to help you navigate the complex marketing landscape, identifying the best opportunities and strategies to help your business grow and succeed. We are committed to achieving your marketing goals, providing you with high quality advice and support every step of the way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee13321 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ee13321\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0632e76 animated-slow elementor-invisible\" data-id=\"0632e76\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c88b5e4 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c88b5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practical examples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-260c7c6 elementor-widget elementor-widget-text-editor\" data-id=\"260c7c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Marketing strategy for start-ups<\/strong>: we helped a new technology company develop a marketing strategy focused on digital and innovation to raise brand awareness and attract their first customers.<\/li><li><strong>Product launch strategy<\/strong>: we developed a launch strategy for the new product, involving different channels and creative campaigns to increase awareness and sales.<\/li><li><strong>Social media strategy<\/strong>: created a social media strategy that increased client visibility and engagement, focusing on target audience engagement and building brand loyalty.<\/li><li><strong>E-commerce marketing plan<\/strong>: We optimised the marketing activities of the e-commerce platform, increasing online sales and customer engagement through targeted campaigns and SEO optimisation.<\/li><li><strong>B2B marketing strategy<\/strong>: we developed a B2B marketing strategy focused on building relationships and long-term customer value through targeted content marketing and a personalised approach.<\/li><\/ol><p>Marketing strategy and planning is an important step to ensure your business succeeds in a competitive market. Our team is here to help you create and implement an effective marketing plan that supports your business growth and goals. Contact us to discuss how our marketing strategy and planning services can benefit your business.<\/p><ul><li><a href=\"https:\/\/velsio.ee\/en\/setting-up-and-tracking-google-analytics-4\/\" data-level=\"3\">Setting up and tracking Google Analytics 4<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/setting-up-and-managing-google-tag-manager\/\" data-level=\"3\">Setting up and managing Google Tag Manager<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/conversion-optimization\/\" data-level=\"3\">Conversion optimisation<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/analysing-and-reporting-campaign-results\/\" data-level=\"3\">Analysing and reporting campaign results<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/marketing-analytics-strategy\/\" data-level=\"3\">Marketing analytics strategy<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/marketing-strategy-and-planning\/\" data-level=\"3\">Marketing strategy and planning<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/google-my-business-management-and-optimisation\/\" data-level=\"3\">Google My Business management and optimisation<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/competitive-analysis-and-target-audience-definition\/\" data-level=\"3\">Competitive analysis and target audience definition<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/brand-positioning-and-strategies-for-business-objectives\/\" data-level=\"3\">Brand positioning and strategies for business objectives<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b48adae\" data-id=\"b48adae\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b2c143 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8b2c143\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_522186031.png\" class=\"attachment-full size-full wp-image-57412\" alt=\"Marketing strategy and planning\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_522186031.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_522186031-300x200.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_522186031-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7df2955 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7df2955\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e8887b\" data-id=\"7e8887b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38ac2c7 elementor-widget elementor-widget-heading\" data-id=\"38ac2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Start your marketing strategy and planning now! Contact us to design an effective marketing plan that will take your business to new levels of growth.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208a8ec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"208a8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/velsio.ee\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing strategy and planning: creating innovative marketing plans that meet your business objectives to ensure sustainable growth and success. Everything you need in marketing is in one place! Table of contents What is marketing strategy and planning? Marketing strategy and planning is a crucial process that allows businesses to define a clear path to success&hellip;<\/p>\n","protected":false},"author":1,"featured_media":57412,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-57616","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing strategy and planning - Digital marketing<\/title>\n<meta name=\"description\" content=\"Marketing Strategy and Planning: We create innovative marketing plans that meet your business objectives to growth and success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/velsio.ee\/en\/marketing-strategy-and-planning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing strategy and planning\" \/>\n<meta property=\"og:description\" content=\"Marketing Strategy and Planning: We create innovative marketing plans that meet your business objectives to growth and success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/velsio.ee\/en\/marketing-strategy-and-planning\/\" \/>\n<meta property=\"og:site_name\" content=\"Digiturunduse agentuur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigiturunduseAgentuur\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-10T06:55:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_522186031.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/marketing-strategy-and-planning\\\/\",\"url\":\"https:\\\/\\\/velsio.ee\\\/en\\\/marketing-strategy-and-planning\\\/\",\"name\":\"Marketing strategy and planning - Digital marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/marketing-strategy-and-planning\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/marketing-strategy-and-planning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_522186031.png\",\"datePublished\":\"2024-01-12T11:11:49+00:00\",\"dateModified\":\"2024-05-10T06:55:38+00:00\",\"description\":\"Marketing Strategy and Planning: We create innovative marketing plans that meet your business objectives to growth and success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/marketing-strategy-and-planning\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/velsio.ee\\\/en\\\/marketing-strategy-and-planning\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/marketing-strategy-and-planning\\\/#primaryimage\",\"url\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_522186031.png\",\"contentUrl\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_522186031.png\",\"width\":800,\"height\":533,\"caption\":\"Marketing strategy and planning\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/marketing-strategy-and-planning\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/velsio.ee\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing strategy and planning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/velsio.ee\\\/en\\\/\",\"name\":\"Digitaalne Turundus. 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