{"id":57667,"date":"2024-01-12T14:23:25","date_gmt":"2024-01-12T14:23:25","guid":{"rendered":"https:\/\/velsio.ee\/competitive-analysis-and-target-audience-definition\/"},"modified":"2024-05-10T06:55:59","modified_gmt":"2024-05-10T06:55:59","slug":"competitive-analysis-and-target-audience-definition","status":"publish","type":"page","link":"https:\/\/velsio.ee\/en\/competitive-analysis-and-target-audience-definition\/","title":{"rendered":"Competitive analysis and target audience definition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57667\" class=\"elementor elementor-57667 elementor-52810\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed6f3d e-flex e-con-boxed e-con e-parent\" data-id=\"0ed6f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8882d67 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8882d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Competitive analysis and targeting: we provide a comprehensive service to accurately understand market dynamics and target groups, and to adapt strategies.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7833ba2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7833ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Everything you need in marketing is in one place!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be9173 e-flex e-con-boxed e-con e-parent\" data-id=\"6be9173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7598a2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"c7598a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7598a2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7598a2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__c7598a2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5763953 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5763953\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b1a642c animated-slow elementor-invisible\" data-id=\"b1a642c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-623bcb0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"623bcb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a competitor analysis and a definition of the target audience?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6e491 elementor-widget elementor-widget-text-editor\" data-id=\"7b6e491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital marketing has become essential in today&#8217;s business world, offering companies the opportunity to reach their target audience more effectively and measurably than ever before. This includes a wide range of strategies and channels, from search engine optimisation (SEO) and social media marketing to email marketing and online advertising. Digital marketing aims not only to increase brand awareness and sales, but also to build stronger connections with customers by providing them with valuable content and interactive experiences.<\/p>\n<p>In today&#8217;s world, where advances in technology and the expansion of internet use are having a major impact on consumer behaviour, the implementation of digital marketing strategies has become critical for any business, regardless of its size or sector of activity. Choosing the right approach and tactics can help businesses not only differentiate themselves from competitors, but also achieve significant growth and success in the digital world.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4470cf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f4470cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44f8d8c animated-slow elementor-invisible\" data-id=\"44f8d8c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be567a1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"be567a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why and who needs our service?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9941a2 elementor-widget elementor-widget-text-editor\" data-id=\"e9941a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The service we provide is essential for any business looking to gain a competitive advantage and increase market share. This is particularly important for new companies just entering the market, as well as for existing companies looking for ways to consolidate and strengthen their position.<\/p>\n<p>Competitor analysis and target audience definition are critical components to help you gain a deep understanding of market dynamics, customer expectations and how your business can differentiate itself from competitors. These processes will allow you to adapt your marketing strategies to better meet the needs and preferences of your target audience, as well as find unique positioning opportunities that highlight your company&#8217;s strengths.<\/p>\n<p>Our digital agency aims to support the growth of your business by providing you with a systematic approach to the marketing strategy and planning process. We believe that in-depth market analysis, an understanding of your competitors&#8217; activities and a precise definition of your target audience are the building blocks on which to build a strong and successful marketing strategy. Our experienced team is here to help you achieve these goals, providing you with tailored solutions and strategies to help your business stand out in the market and grow successfully.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea41037\" data-id=\"ea41037\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57ccd6a animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"57ccd6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2242096647.png\" class=\"attachment-full size-full wp-image-57417\" alt=\"Competitive analysis and target audience definition\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2242096647.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2242096647-300x206.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2242096647-768x526.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c691694 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c691694\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1cd03c0 animated-slow elementor-invisible\" data-id=\"1cd03c0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d559ca1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d559ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitive analysis and target audience definition service process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0769a elementor-widget elementor-widget-text-editor\" data-id=\"ff0769a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our digital agency understands that developing a successful marketing strategy requires in-depth preparation and knowledge of the market in which your business operates. We have therefore developed a process that focuses on two important pillars: competitor analysis and target audience definition.<\/p>\n<blockquote>\n<h3><b>Competitor analysis<\/b><\/h3>\n<\/blockquote>\n<p>Our first step is an in-depth study of your market segment, during which we map your competitors&#8217; strengths and weaknesses, their marketing strategies and market position. This activity is essential to understand how you can differentiate yourself and what unique value propositions you can offer your target audience. We analyse your competitors&#8217; products, prices, marketing activities and customer experience to identify opportunities where your business can stand out in the market.<\/p>\n<blockquote>\n<h3><b>Definition of target group<\/b><\/h3>\n<\/blockquote>\n<p>Another important step is to accurately characterise your potential customers. We seek to understand their needs, preferences, behaviours and purchasing decision processes. This phase includes analysis of demographic data, geographical locations, interests and purchasing behaviour. Based on this information, we design marketing messages that speak directly to your target audience, ensuring that your marketing activities are relevant and effective.<\/p>\n<p>Our agency service ensures that your marketing strategy is well planned and targeted, taking into account both the competitive market conditions and the specific needs of your target audience. Our goal is to help you increase your company&#8217;s visibility and effectiveness in the marketplace through a strategic approach based on in-depth analysis and insights.<\/p>\n<p>Our digital agency is here to support the growth of your business by providing you with tailored solutions that are in line with your business objectives. We&#8217;re dedicated to helping you navigate the digital marketing landscape, finding new opportunities and strategies to help your business succeed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59698f6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"59698f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-721c444 animated-slow elementor-invisible\" data-id=\"721c444\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f51579b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f51579b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practical examples of the service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6075b elementor-widget elementor-widget-text-editor\" data-id=\"5f6075b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>New market entry strategy<\/strong>: we helped the company to understand the competitive landscape of the new market and to identify the target audience that allowed them to successfully enter the market.<\/li><li><strong>Guiding product development<\/strong>: we analysed competitors&#8217; products and consumer preferences, helping the client to adapt its products to market demand.<\/li><li><strong>Optimisation of marketing campaigns<\/strong>: an in-depth competitor analysis allowed us to offer recommendations to improve the effectiveness of campaigns and target audiences more precisely.<\/li><li><strong>Pricing strategy<\/strong>: we helped customers define the optimal price level, taking into account competitors&#8217; pricing and the purchasing power of the target group.<\/li><li><strong>Brand positioning<\/strong>: we developed a strategy to differentiate the brand from its competitors, based on the target audience&#8217;s values and expectations.<\/li><\/ol><p>The service you provide is the foundation for the success of your business. Our expert team is here to help you understand your market and create strategies that will lead your business to success. Contact us and start designing your marketing strategy today.<\/p><ul><li><a href=\"https:\/\/velsio.ee\/en\/setting-up-and-tracking-google-analytics-4\/\" data-level=\"3\">Setting up and tracking Google Analytics 4<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/setting-up-and-managing-google-tag-manager\/\" data-level=\"3\">Setting up and managing Google Tag Manager<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/conversion-optimization\/\" data-level=\"3\">Conversion optimisation<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/analysing-and-reporting-campaign-results\/\" data-level=\"3\">Analysing and reporting campaign results<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/marketing-analytics-strategy\/\" data-level=\"3\">Marketing analytics strategy<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/marketing-strategy-and-planning\/\" data-level=\"3\">Marketing strategy and planning<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/google-my-business-management-and-optimisation\/\" data-level=\"3\">Google My Business management and optimisation<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/competitive-analysis-and-target-audience-definition\/\" data-level=\"3\">Competitive analysis and target audience definition<\/a><\/li><li><a href=\"https:\/\/velsio.ee\/en\/brand-positioning-and-strategies-for-business-objectives\/\" data-level=\"3\">Brand positioning and strategies for business objectives<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d52730\" data-id=\"2d52730\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1d8bb2 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e1d8bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2306376373.png\" class=\"attachment-full size-full wp-image-57416\" alt=\"Competitive analysis and target audience definition\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2306376373.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2306376373-300x200.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2306376373-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7df2955 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7df2955\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e8887b\" data-id=\"7e8887b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38ac2c7 elementor-widget elementor-widget-heading\" data-id=\"38ac2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Take your marketing strategy to the next level with competitor analysis and target audience definition. Contact us and let's get started now!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208a8ec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"208a8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/velsio.ee\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Competitive analysis and targeting: we provide a comprehensive service to accurately understand market dynamics and target groups, and to adapt strategies. Everything you need in marketing is in one place! Table of contents What is a competitor analysis and a definition of the target audience? Digital marketing has become essential in today&#8217;s business world, offering&hellip;<\/p>\n","protected":false},"author":1,"featured_media":57417,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-57667","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Competitive analysis and target audience definition<\/title>\n<meta name=\"description\" content=\"Competitive analysis and target audience definition: Service to understand your market and target groups and strengthen your strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/velsio.ee\/en\/competitive-analysis-and-target-audience-definition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competitive analysis and target audience definition\" \/>\n<meta property=\"og:description\" content=\"Competitive analysis and target audience definition: Service to understand your market and target groups and strengthen your strategy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/velsio.ee\/en\/competitive-analysis-and-target-audience-definition\/\" \/>\n<meta property=\"og:site_name\" content=\"Digiturunduse agentuur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigiturunduseAgentuur\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-10T06:55:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2242096647.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/competitive-analysis-and-target-audience-definition\\\/\",\"url\":\"https:\\\/\\\/velsio.ee\\\/en\\\/competitive-analysis-and-target-audience-definition\\\/\",\"name\":\"Competitive analysis and target audience definition\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/competitive-analysis-and-target-audience-definition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/competitive-analysis-and-target-audience-definition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_2242096647.png\",\"datePublished\":\"2024-01-12T14:23:25+00:00\",\"dateModified\":\"2024-05-10T06:55:59+00:00\",\"description\":\"Competitive analysis and target audience definition: Service to understand your market and target groups and strengthen your strategy\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/competitive-analysis-and-target-audience-definition\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/velsio.ee\\\/en\\\/competitive-analysis-and-target-audience-definition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/competitive-analysis-and-target-audience-definition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_2242096647.png\",\"contentUrl\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_2242096647.png\",\"width\":800,\"height\":548,\"caption\":\"Competitive analysis and target audience definition\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/competitive-analysis-and-target-audience-definition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/velsio.ee\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Competitive analysis and target audience definition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/velsio.ee\\\/en\\\/\",\"name\":\"Digitaalne Turundus. 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