{"id":57758,"date":"2024-01-04T11:48:24","date_gmt":"2024-01-04T11:48:24","guid":{"rendered":"https:\/\/velsio.ee\/target-group-analysis-and-segmentation\/"},"modified":"2024-05-06T03:22:53","modified_gmt":"2024-05-06T03:22:53","slug":"target-group-analysis-and-segmentation","status":"publish","type":"page","link":"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/","title":{"rendered":"Target group analysis and segmentation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57758\" class=\"elementor elementor-57758 elementor-52636\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed6f3d e-flex e-con-boxed e-con e-parent\" data-id=\"0ed6f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8882d67 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8882d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Target group analysis and segmentation: an advanced service to fine-tune your marketing strategies and increase your effectiveness.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7833ba2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7833ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Everything you need in marketing is in one place!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be9173 e-flex e-con-boxed e-con e-parent\" data-id=\"6be9173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7598a2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"c7598a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7598a2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__c7598a2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__c7598a2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5763953 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5763953\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b1a642c animated-slow elementor-invisible\" data-id=\"b1a642c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-623bcb0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"623bcb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6e491 elementor-widget elementor-widget-text-editor\" data-id=\"7b6e491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our YouTube video advertising service includes in-depth audience analysis and segmentation, critical steps for any successful marketing campaign. During these processes, we identify and categorise potential customers into sub-groups based on their different characteristics, including demographic, geographical, psychological and behavioural factors.<\/p>\n<p>The aim is to gain a deeper understanding of who to target your marketing activities at and how to do it most effectively. This allows us to create customised YouTube video ads that resonate with your target audience, increasing both engagement and conversion rates.<\/p>\n<blockquote>\n<p><strong>Our process includes the following steps:<\/strong><\/p>\n<\/blockquote>\n<ol>\n<li><strong>Defining your target audience:<\/strong> we define the profile of your ideal customer by analysing demographic, geographical and other relevant characteristics.<\/li>\n<li><strong>Segmentation:<\/strong> we divide your target audience into sub-groups according to their different needs, interests and behaviours to create even more personalised ads.<\/li>\n<li><strong>Designing your marketing strategy:<\/strong> we develop strategies based on audience analysis and segmentation to ensure your message reaches the right audience at the right time and in the right place.<\/li>\n<li><strong>Creating and optimising ads:<\/strong> creating visually engaging and content-rich video ads optimised for the YouTube platform and tailored to target audience segments.<\/li>\n<li><strong>Monitoring and analysis of results:<\/strong> We monitor the effectiveness of your ads and collect performance data to optimise campaigns and maximise ROI.<\/li>\n<\/ol>\n<p>Our YouTube video advertising service is designed to help you effectively reach your target audience and achieve your marketing goals. Whether your goal is to raise brand awareness, increase web traffic or boost sales, our tailored approach and commitment to results will help you achieve the success you want.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4470cf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f4470cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44f8d8c animated-slow elementor-invisible\" data-id=\"44f8d8c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be567a1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"be567a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the service, what are the possibilities?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9941a2 elementor-widget elementor-widget-text-editor\" data-id=\"e9941a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our YouTube video advertising service includes audience analysis and segmentation, which are essential steps for successful targeting of marketing activities. Target group analysis and segmentation allow us to identify and sub-group potential customers based on their different characteristics to ensure maximum effectiveness of marketing activities. This process involves:<\/p>\n<ul>\n<li>\n<p><strong>Demographic segmentation:<\/strong> we divide potential customers into sub-groups based on their gender, age, income, education level and other demographic factors. This allows us to tailor advertising messages that resonate with specific demographic groups.<\/p>\n<\/li>\n<li>\n<p><strong>Geographic segmentation:<\/strong> we develop marketing strategies based on the location, region, city or country of potential customers. This approach allows us to target ads to geographically relevant audiences, increasing the relevance and effectiveness of ads.<\/p>\n<\/li>\n<li>\n<p><strong>Psychological segmentation:<\/strong> we focus on personality types, lifestyles or values to help understand what motivates people to buy. Psychological segmentation allows us to create ads that speak to the deeper emotions and values of viewers.<\/p>\n<\/li>\n<li>\n<p><strong>Behavioural segmentation:<\/strong> we analyse consumption patterns, brand loyalty or purchase frequency to understand how and why people buy certain products or services. This information helps us to create targeted advertising campaigns based on the past behaviour and preferences of potential customers.<\/p>\n<\/li>\n<\/ul>\n<p>Our YouTube video advertising service uses these segmentation methods to ensure your ads are targeted to the right audience, maximising the effectiveness of your marketing budget and increasing the impact of your ads. Our aim is to help you reach the people most likely to be interested in your products or services, and create campaigns that generate real results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea41037\" data-id=\"ea41037\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57ccd6a animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"57ccd6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1457642459.png\" class=\"attachment-full size-full wp-image-57382\" alt=\"Target group analysis and segmentation\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1457642459.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1457642459-300x200.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1457642459-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c691694 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c691694\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1cd03c0 animated-slow elementor-invisible\" data-id=\"1cd03c0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d559ca1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d559ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can we help your business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0769a elementor-widget elementor-widget-text-editor\" data-id=\"ff0769a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p><strong>Our service offers the following benefits:<\/strong><\/p>\n<\/blockquote>\n<ul>\n<li>\n<p><strong>Target resources efficiently:<\/strong> We allow you to tailor your marketing activities to the specific needs and preferences of each target group, ensuring optimal use of resources and increasing the effectiveness of your marketing campaigns.<\/p>\n<\/li>\n<li>\n<p><strong>Improve message relevance:<\/strong> we help you create messages that speak to the specific needs of each target audience, making your marketing communications more relevant and effective.<\/p>\n<\/li>\n<li>\n<p><strong>Boost sales and customer satisfaction:<\/strong> Our service will help you better understand your customers&#8217; needs and desires, enabling you to offer them the right products or services. This not only increases sales, but also improves customer satisfaction and loyalty.<\/p>\n<\/li>\n<li>\n<p><strong>Reduce marketing costs:<\/strong> With more precise targeting and segmentation, you can reduce the cost of ineffective and scattered campaigns, by targeting your marketing budget where it will make the most difference.<\/p>\n<\/li>\n<\/ul>\n<p>Our aim is to ensure that your marketing activities are as effective as possible and that you get the maximum return on your marketing investment. Our experienced team will use their knowledge and skills to help you achieve your business goals, improving your brand visibility and strengthening your market position.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d481f9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7d481f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78c56d3 animated-slow elementor-invisible\" data-id=\"78c56d3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8485df0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8485df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How our service Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f104429 elementor-widget elementor-widget-text-editor\" data-id=\"f104429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p><strong>Our audience analysis and segmentation service is designed to be in-depth and focused on client needs:<\/strong><\/p>\n<\/blockquote>\n<ul>\n<li>\n<p><strong>In-depth market research:<\/strong> we carry out extensive research to gather data on your market, competitors and potential customers. This step is essential to understand the structure of the market and identify opportunities for your brand.<\/p>\n<\/li>\n<li>\n<p><strong>Data analysis and interpretation:<\/strong> We use state-of-the-art analytical tools and methods to analyse the data collected and identify the key audiences most likely to respond to your marketing activities. This process helps us to identify which customer segments are most important for your business.<\/p>\n<\/li>\n<li>\n<p><strong>Strategic recommendations:<\/strong> based on the results of the analysis, we offer tailored advice on how to optimise your marketing activities for each specific segment. Our recommendations include marketing messages, channel selection and campaign design to maximise the impact of your messages.<\/p>\n<\/li>\n<li>\n<p><strong>Ongoing support and optimisation:<\/strong> we provide ongoing support and advice to help you adapt your marketing strategies to market changes. Our aim is to ensure that your marketing activities remain relevant and effective, supporting the long-term growth of your brand.<\/p>\n<\/li>\n<\/ul>\n<p>A customer-centric approach means that all our services are designed with your company&#8217;s unique needs and objectives in mind.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77871cc\" data-id=\"77871cc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-485601a animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"485601a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1383390809.png\" class=\"attachment-full size-full wp-image-57384\" alt=\"Target group analysis and segmentation\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1383390809.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1383390809-300x200.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1383390809-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59698f6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"59698f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-721c444 animated-slow elementor-invisible\" data-id=\"721c444\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f51579b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f51579b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6075b elementor-widget elementor-widget-text-editor\" data-id=\"5f6075b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Caf\u00e9s chain<\/strong>: we identified different customer segments, such as students and working professionals, and provided them with relevant marketing.<\/li>\n<li><strong>Mobile app developer<\/strong>: We analysed user behaviour and segmented the market according to different user types.<\/li>\n<li><strong>Sporting goods store<\/strong>: we segmented customers by their sport and frequency of purchase, targeting them with tailored offers.<\/li>\n<li><strong>E-commerce platform<\/strong>: we developed different customer profiles based on their past purchases and browsing behaviour.<\/li>\n<li><strong>Charity<\/strong>: we identified different donor segments and adapted our message to increase donations.<\/li>\n<\/ul>\n<p>Audience analysis and segmentation is not just a service, it&#8217;s an investment in the future of your business, helping you to build a stronger and more personal relationship with your customers. Our goal is to help you better understand and serve your customers, making every marketing dollar more effective.<\/p>\n<ul>\n<li><a style=\"outline: 0px;\" href=\"https:\/\/velsio.ee\/en\/creating-promotional-videos\/\" data-level=\"3\">Creating promotional videos<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/\" data-level=\"3\">Target group analysis and segmentation<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/managing-advertising-campaigns\/\" data-level=\"3\">Managing advertising campaigns<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/seo-and-keyword-optimisation\/\" data-level=\"3\">SEO and keyword optimisation<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/youtube-advertising-analysis-and-reporting\/\" data-level=\"3\">Youtube advertising analysis and reporting<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/youtube-content-marketing-strategy\/\" data-level=\"3\">Youtube content marketing strategy<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/influencer-marketing\/\" data-level=\"3\">Influencer marketing<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d52730\" data-id=\"2d52730\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1d8bb2 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e1d8bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"574\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1451083682.png\" class=\"attachment-full size-full wp-image-57383\" alt=\"Target group analysis and segmentation\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1451083682.png 800w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1451083682-300x215.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1451083682-768x551.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7df2955 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7df2955\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e8887b\" data-id=\"7e8887b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38ac2c7 elementor-widget elementor-widget-heading\" data-id=\"38ac2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Don't miss the opportunity to reach your target audience effectively and creatively. Call or email us to discuss how we can help you tell your story and shape the future of your brand.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208a8ec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"208a8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/velsio.ee\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Target group analysis and segmentation: an advanced service to fine-tune your marketing strategies and increase your effectiveness. Everything you need in marketing is in one place! Table of contents Discover Our YouTube video advertising service includes in-depth audience analysis and segmentation, critical steps for any successful marketing campaign. During these processes, we identify and categorise&hellip;<\/p>\n","protected":false},"author":1,"featured_media":57382,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-57758","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Target group analysis and segmentation - Google Ads and SEO<\/title>\n<meta name=\"description\" content=\"Target group analysis and segmentation: a detailed service to precisely define your target group and adapt your marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target group analysis and segmentation\" \/>\n<meta property=\"og:description\" content=\"Target group analysis and segmentation: a detailed service to precisely define your target group and adapt your marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"Digiturunduse agentuur\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigiturunduseAgentuur\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-06T03:22:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1457642459.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/target-group-analysis-and-segmentation\\\/\",\"url\":\"https:\\\/\\\/velsio.ee\\\/en\\\/target-group-analysis-and-segmentation\\\/\",\"name\":\"Target group analysis and segmentation - Google Ads and SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/target-group-analysis-and-segmentation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/target-group-analysis-and-segmentation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_1457642459.png\",\"datePublished\":\"2024-01-04T11:48:24+00:00\",\"dateModified\":\"2024-05-06T03:22:53+00:00\",\"description\":\"Target group analysis and segmentation: a detailed service to precisely define your target group and adapt your marketing strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/target-group-analysis-and-segmentation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/velsio.ee\\\/en\\\/target-group-analysis-and-segmentation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/target-group-analysis-and-segmentation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_1457642459.png\",\"contentUrl\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_1457642459.png\",\"width\":800,\"height\":533,\"caption\":\"Target group analysis and segmentation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/target-group-analysis-and-segmentation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/velsio.ee\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Target group analysis and segmentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/velsio.ee\\\/en\\\/\",\"name\":\"Digitaalne Turundus. Google reklaam\",\"description\":\"Digiturunduse agentuur. Digiturundus. Google reklaam\",\"publisher\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/velsio.ee\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/#organization\",\"name\":\"Velsio Digiturunduse Agentuur\",\"alternateName\":\"Velsio\",\"url\":\"https:\\\/\\\/velsio.ee\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/logo-must-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/velsio.ee\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/logo-must-scaled.webp\",\"width\":2048,\"height\":584,\"caption\":\"Velsio Digiturunduse Agentuur\"},\"image\":{\"@id\":\"https:\\\/\\\/velsio.ee\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DigiturunduseAgentuur\"],\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Mustam\u00e4e tee 6b\",\"postalCode\":\"10621\",\"addressLocality\":\"Tallinn\",\"addressCountry\":\"EE\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Target group analysis and segmentation - Google Ads and SEO","description":"Target group analysis and segmentation: a detailed service to precisely define your target group and adapt your marketing strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/","og_locale":"en_US","og_type":"article","og_title":"Target group analysis and segmentation","og_description":"Target group analysis and segmentation: a detailed service to precisely define your target group and adapt your marketing strategies.","og_url":"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/","og_site_name":"Digiturunduse agentuur","article_publisher":"https:\/\/www.facebook.com\/DigiturunduseAgentuur","article_modified_time":"2024-05-06T03:22:53+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1457642459.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/","url":"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/","name":"Target group analysis and segmentation - Google Ads and SEO","isPartOf":{"@id":"https:\/\/velsio.ee\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/#primaryimage"},"image":{"@id":"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1457642459.png","datePublished":"2024-01-04T11:48:24+00:00","dateModified":"2024-05-06T03:22:53+00:00","description":"Target group analysis and segmentation: a detailed service to precisely define your target group and adapt your marketing strategies.","breadcrumb":{"@id":"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/#primaryimage","url":"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1457642459.png","contentUrl":"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_1457642459.png","width":800,"height":533,"caption":"Target group analysis and segmentation"},{"@type":"BreadcrumbList","@id":"https:\/\/velsio.ee\/en\/target-group-analysis-and-segmentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/velsio.ee\/en\/"},{"@type":"ListItem","position":2,"name":"Target group analysis and segmentation"}]},{"@type":"WebSite","@id":"https:\/\/velsio.ee\/en\/#website","url":"https:\/\/velsio.ee\/en\/","name":"Digitaalne Turundus. Google reklaam","description":"Digiturunduse agentuur. Digiturundus. Google reklaam","publisher":{"@id":"https:\/\/velsio.ee\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/velsio.ee\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/velsio.ee\/en\/#organization","name":"Velsio Digiturunduse Agentuur","alternateName":"Velsio","url":"https:\/\/velsio.ee\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/velsio.ee\/en\/#\/schema\/logo\/image\/","url":"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/logo-must-scaled.webp","contentUrl":"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/logo-must-scaled.webp","width":2048,"height":584,"caption":"Velsio Digiturunduse Agentuur"},"image":{"@id":"https:\/\/velsio.ee\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DigiturunduseAgentuur"],"address":{"@type":"PostalAddress","streetAddress":"Mustam\u00e4e tee 6b","postalCode":"10621","addressLocality":"Tallinn","addressCountry":"EE"}}]}},"_links":{"self":[{"href":"https:\/\/velsio.ee\/en\/wp-json\/wp\/v2\/pages\/57758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/velsio.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/velsio.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/velsio.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/velsio.ee\/en\/wp-json\/wp\/v2\/comments?post=57758"}],"version-history":[{"count":4,"href":"https:\/\/velsio.ee\/en\/wp-json\/wp\/v2\/pages\/57758\/revisions"}],"predecessor-version":[{"id":58307,"href":"https:\/\/velsio.ee\/en\/wp-json\/wp\/v2\/pages\/57758\/revisions\/58307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/velsio.ee\/en\/wp-json\/wp\/v2\/media\/57382"}],"wp:attachment":[{"href":"https:\/\/velsio.ee\/en\/wp-json\/wp\/v2\/media?parent=57758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}