{"id":57767,"date":"2024-03-26T15:18:16","date_gmt":"2024-03-26T15:18:16","guid":{"rendered":"https:\/\/velsio.ee\/uncategorized\/10-common-mistakes-in-google-ads-how-to-avoid-them-and-save-money\/"},"modified":"2024-05-06T10:32:55","modified_gmt":"2024-05-06T10:32:55","slug":"10-common-mistakes-in-google-ads-how-to-avoid-them-and-save-money","status":"publish","type":"post","link":"https:\/\/velsio.ee\/en\/google-advertising\/10-common-mistakes-in-google-ads-how-to-avoid-them-and-save-money\/","title":{"rendered":"10 common mistakes in Google Ads: how to avoid them and save money"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"57767\" class=\"elementor elementor-57767 elementor-56381\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13a212e e-flex e-con-boxed e-con e-parent\" data-id=\"13a212e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb2f2f elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"0eb2f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0eb2f2f\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0eb2f2f\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__0eb2f2f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f96c0bd elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f96c0bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54dd2e5\" data-id=\"54dd2e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0dd20a elementor-widget elementor-widget-text-editor\" data-id=\"f0dd20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #0d0d0d; font-family: S\u00f6hne, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Helvetica Neue', Arial, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; white-space-collapse: preserve;\">Google Ads is a powerful tool for businesses to reach their target audience online, but using it effectively requires knowledge and accuracy. Unfortunately, both some advertising agencies and inexperienced businesses often make mistakes when using Google Ads that can significantly reduce campaign performance. Here&#8217;s an overview of the most common mistakes and suggestions on how to avoid them.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b279af4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b279af4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d2c3a9\" data-id=\"0d2c3a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa3c12e animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fa3c12e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Typical mistakes and recommendations\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca46d47 elementor-widget elementor-widget-text-editor\" data-id=\"ca46d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads often makes mistakes in the creation and management of advertising campaigns that can affect the efficiency and effectiveness of the campaign.  <\/p>\n<p>Advertising agencies and inexperienced entrepreneurs alike can make mistakes, but fortunately most mistakes are avoidable if best practices are followed.  <\/p>\n<p>Below are the most common mistakes and suggestions on how to avoid them to make your Google Ads ads more successful. 10 common mistakes in Google Ads:<\/p>\n<blockquote>\n<h3><strong>Inaccurate targeting options<\/strong><\/h3>\n<\/blockquote>\n<p><strong>Mistake:<\/strong> too broad or insufficient targeting leading to inefficient use of budget.<\/p>\n<p><strong>Solution:<\/strong> use Google Ads targeting wisely, including geo-targeting, demographic filters and interests.<\/p>\n<blockquote>\n<h3><strong>Inadequate keywords and keyword research<\/strong><\/h3>\n<\/blockquote>\n<p><strong>Error:<\/strong> The choice of keywords is based on conjecture rather than thorough research.<\/p>\n<p><strong>Solution:<\/strong> do a thorough keyword analysis using Google Keyword Planner and other tools.<\/p>\n<blockquote>\n<h3><strong>Incomplete advertising texts<\/strong><\/h3>\n<\/blockquote>\n<p><strong>Error<\/strong>: general advertising texts or incomplete call to action (CTA).<\/p>\n<p><strong>Solution:<\/strong> create targeted promotional texts with a clear call to action.<\/p>\n<blockquote>\n<h3><strong>Inadequate budget allocation<\/strong><\/h3>\n<\/blockquote>\n<p><strong>Mistake:<\/strong> inefficient budget allocation.<\/p>\n<p><strong>Solution:<\/strong> Allocate your budget strategically, starting with smaller test campaigns.<\/p>\n<blockquote>\n<h3><strong>Failure to monitor conversions<\/strong><\/h3>\n<\/blockquote>\n<p><strong>Error:<\/strong> Not using conversion tracking tools.<\/p>\n<p><strong>Solution:<\/strong> set up conversion tracking and use Google Analytics to measure results.<\/p>\n<blockquote>\n<h3><strong>Use of visuals<\/strong><\/h3>\n<\/blockquote>\n<p><strong>Error:<\/strong> Failure to exploit the potential of visual content.<\/p>\n<p><strong>Solution:<\/strong> use high-quality, relevant visuals and videos that grab attention.<\/p>\n<blockquote>\n<h3><strong>Use of advertising media<\/strong><\/h3>\n<\/blockquote>\n<p><strong>Error<\/strong>: not using advertising slogans.<\/p>\n<p><strong>Solution:<\/strong> use ad extensions such as contact info and site link extensions to improve CTR.<\/p>\n<blockquote>\n<h3><strong>Use of negative keywords<\/strong><\/h3>\n<\/blockquote>\n<p><strong>Error:<\/strong> Not using negative keywords.<\/p>\n<p><strong>Solution:<\/strong> add negative keywords to exclude unwanted search queries.<\/p>\n<blockquote>\n<h3><strong>Improving the quality basket<\/strong><\/h3>\n<\/blockquote>\n<p><strong>Error:<\/strong> Underestimation of quality score.<\/p>\n<p><strong>Solution:<\/strong> Optimise ad texts, landing pages and keyword relevance.<\/p>\n<blockquote>\n<h3><strong>Choosing the right advertising campaign<\/strong><\/h3>\n<\/blockquote>\n<p><strong>Error:<\/strong> Inappropriate campaign type selection.<\/p>\n<p><strong>Solution:<\/strong> choose the type of campaign that matches your objectives and target audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c576010\" data-id=\"c576010\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8562f3e elementor-widget elementor-widget-image\" data-id=\"8562f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2023\/10\/teenus-2-300x200.png\" class=\"attachment-medium size-medium wp-image-57270\" alt=\"10 common mistakes in Google Ads\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2023\/10\/teenus-2-300x200.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2023\/10\/teenus-2-1024x683.png 1024w, https:\/\/velsio.ee\/wp-content\/uploads\/2023\/10\/teenus-2-768x512.png 768w, https:\/\/velsio.ee\/wp-content\/uploads\/2023\/10\/teenus-2-1536x1024.png 1536w, https:\/\/velsio.ee\/wp-content\/uploads\/2023\/10\/teenus-2.png 1555w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fd317f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fd317f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5680beb\" data-id=\"5680beb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d65e8c animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6d65e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 practical examples of bad advertising  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea274f8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ea274f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are great examples in the world of advertising, as well as failures that provide lessons. Google Ads is no exception, where small errors can have a significant impact on campaign performance.  <\/p>\n<p>Here are five practical examples of bad adverts, with comments to help you understand why they didn&#8217;t work:<\/p>\n<blockquote>\n<h3><b>Advertising text too general<\/b><\/h3>\n<\/blockquote>\n<p><strong>Example:<\/strong> an advert offering &#8220;The best gifts for every occasion!&#8221;  <\/p>\n<p><strong>Comment:<\/strong> This kind of advertising is too general and does not target a specific audience or meet a specific need. It can be difficult for users to understand what exactly is being advertised and why they should click on that particular ad.<\/p>\n<blockquote>\n<h3><b>Inaccurate targeting<\/b><\/h3>\n<\/blockquote>\n<p><strong>Example:<\/strong> an advertisement for men&#8217;s sports shoes appearing on a fitness website for women.  <\/p>\n<p><strong>Comment:<\/strong> Inaccurate targeting leads to advertising reaching the wrong audience. In this case, the likelihood of the ad being clicked on is very low because it does not match the viewer&#8217;s interests.<\/p>\n<blockquote>\n<h3><b>A complex and confusing call to action<\/b><\/h3>\n<\/blockquote>\n<p><strong>Example:<\/strong> an advertisement containing a CTA: &#8220;Get yours by signing up, downloading and following!&#8221;.  <\/p>\n<p><strong>Comment:<\/strong> Too many steps in the call to action can confuse the visitor. Using a clear and simple CTA increases the likelihood that the user will take the desired step.<\/p>\n<blockquote>\n<h3><b>Absence of negative keywords<\/b><\/h3>\n<\/blockquote>\n<p><strong>Example:<\/strong> a children&#8217;s store that uses the keyword &#8220;toys&#8221; but does not include negative keywords such as &#8220;adults&#8221;.  <\/p>\n<p><strong>Comment:<\/strong> Without negative keywords, the ad may appear in searches that are not relevant to the target audience. This leads to waste of budget and reduces the overall effectiveness of the campaign.<\/p>\n<blockquote>\n<h3><b>Low quality score<\/b><\/h3>\n<\/blockquote>\n<p><strong>Example:<\/strong> an ad that redirects the user to an unrelated landing page.  <\/p>\n<p><strong>Comment:<\/strong> If an advertisement takes the user to a page that does not match the search query or the content of the advertisement, this will negatively affect the quality score. A low quality score means higher costs and lower placement in advertising.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4b6686 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4b6686\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e4764b\" data-id=\"7e4764b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bba7886 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bba7886\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Illustrative example of a promotional visual\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e6e5c elementor-widget elementor-widget-text-editor\" data-id=\"21e6e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p>Before you go any further, make your own bet &#8211; guess what service this ad offers? \ud83d\ude04 <b>&#8220;Look at the picture&#8221;<\/b><\/p>\n<\/blockquote>\n<p><strong>It&#8217;s a given:<\/strong> a strikingly beautiful image, a compelling call to action, a few words here and there.<\/p>\n<p><strong>Comment:<\/strong> a confusing puzzle! Is it an advertisement for a luxury apartment, designer furniture or perhaps new parquet flooring? Who would bother to click on this ad? Perhaps those who are simply driven by curiosity, but certainly not those who are actually being targeted. And is there a specific target group in mind? Just think how much advertising budget can be wiped out by such a mess.<\/p>\n<p><strong>Solution:<\/strong> advertising must be like a well-conducted symphony &#8211; every note and pause in place. There must be an attractive and contextual image, the text of the ad must be sufficiently informative (respecting the ad&#8217;s length limits) and the call to action must be clear and elicit the desired action.<\/p>\n<blockquote>\n<p><em>Oh, I almost forgot &#8211; we are talking about an accounting firm \ud83d\ude42<\/em><\/p>\n<\/blockquote>\n<p>A <strong>new approach:<\/strong> imagine an advertisement with a wonderful image that grabs your attention from the first glance: a calculator and an elegant pen, both placed on a shiny table next to a euro sign drawn in fine buttermilk foam. The text says: &#8220;Know the power of your numbers.&#8221; And underneath the call to action: &#8216;Discover how our accounting services can take your business to the next level. Find out more now!&#8221;<\/p>\n<blockquote>\n<p>The new approach leaves no room for confusion. It&#8217;s targeted, it&#8217;s clear and it&#8217;s appealing. Not only will it attract the right target audience, but it will also let them know straight away what they are getting &#8211; a professional accounting service that brings clarity and growth to their business.<\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4f0b6b\" data-id=\"c4f0b6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7993393 elementor-widget elementor-widget-image\" data-id=\"7993393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"993\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/03\/IMG_9852-768x993.jpg\" class=\"attachment-medium_large size-medium_large wp-image-57493\" alt=\"10 common mistakes in Google Ads\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/03\/IMG_9852-768x993.jpg 768w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/03\/IMG_9852-232x300.jpg 232w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/03\/IMG_9852-792x1024.jpg 792w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/03\/IMG_9852.jpg 1170w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0a46ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0a46ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6cf869\" data-id=\"f6cf869\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4d3a18 elementor-widget elementor-widget-heading\" data-id=\"f4d3a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">If you're looking for a great Google Ads ad that gets noticed and gets results, you've come to the right place! Contact us and let's look together at how to take your business forward.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af8a33 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9af8a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/velsio.ee\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c416aac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c416aac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f1b9a5\" data-id=\"4f1b9a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73c99bf animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"73c99bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See also our basic services:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-305c301 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"305c301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/google-advertising\/\">Google advertising<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/facebook-advertising\/\">Facebook advertising<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/seo-service\/\">Seo service, search engine optimisation<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/social-media-marketing\/\">Social media marketing<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/seo-service\/\" data-level=\"3\">Seo service<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/seo-audit\/\" data-level=\"3\">Seo audit<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/technical-seo\/\" data-level=\"3\">Technical SEO<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/local-seo\/\" data-level=\"3\">Local SEO<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/e-commerce-seo\/\" data-level=\"3\">E-commerce SEO<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/on-page-seo-on-page-seo\/\" data-level=\"3\">On-page SEO (On-Page SEO)<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/off-page-seo-off-page-seo\/\" data-level=\"3\">Off-page SEO (Off-Page SEO)<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/creating-backlinks\/\">Creating backlinks<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/page-speed-optimisation\/\">Page speed optimisation<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/seo-keyword-analysis\/\" data-level=\"3\">Seo keyword analysis<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/content-creation-and-seo-optimisation\/\" data-level=\"3\">Content creation and SEO optimisation<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/competitor-analysis\/\" data-level=\"3\">Competitor analysis<\/a><\/li>\n \t<li><a href=\"https:\/\/velsio.ee\/en\/seo-consultations\/\" data-level=\"3\">SEO consultations<\/a><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Being successful in the market is a key objective for any business.<\/p>\n","protected":false},"author":1,"featured_media":57494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[288],"tags":[],"class_list":["post-57767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - 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