{"id":57791,"date":"2024-01-23T15:41:50","date_gmt":"2024-01-23T15:41:50","guid":{"rendered":"https:\/\/velsio.ee\/uncategorized\/what-is-seo-and-why-is-it-necessary\/"},"modified":"2024-05-06T11:30:08","modified_gmt":"2024-05-06T11:30:08","slug":"what-is-seo-and-why-is-it-necessary","status":"publish","type":"post","link":"https:\/\/velsio.ee\/en\/seo-service\/what-is-seo-and-why-is-it-necessary\/","title":{"rendered":"What is SEO and why is it necessary?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"57791\" class=\"elementor elementor-57791 elementor-54007\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13a212e e-flex e-con-boxed e-con e-parent\" data-id=\"13a212e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eff1ca elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"5eff1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5eff1ca\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5eff1ca\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__5eff1ca\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f96c0bd elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f96c0bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54dd2e5\" data-id=\"54dd2e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d786118 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d786118\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is SEO and why is it necessary?:  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0dd20a elementor-widget elementor-widget-text-editor\" data-id=\"f0dd20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p>SEO, or search engine optimisation, is the process of optimising a website so that it is easier to find on search engines such as Google.  <\/p>\n<\/blockquote>\n<p>It involves a number of strategies, techniques and tactics aimed at increasing a website&#8217;s ranking in search engine results pages (SERPs) for specific keywords or phrases. SEO is important because increased visibility and higher positioning in search results significantly increases website traffic, bringing more potential customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d2555d\" data-id=\"0d2555d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb52278 elementor-widget elementor-widget-image\" data-id=\"eb52278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"216\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2341621657-300x216.png\" class=\"attachment-medium size-medium wp-image-57370\" alt=\"Competitor analysis, Google Ads secrets, What is SEO\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2341621657-300x216.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2341621657-768x553.png 768w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2341621657.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d024218 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d024218\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d7ae73a\" data-id=\"d7ae73a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b0b660 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4b0b660\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction to SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e622c5 elementor-widget elementor-widget-text-editor\" data-id=\"6e622c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO, or search engine optimisation, is one of the most important elements in the world of digital marketing. This is a process designed to improve the positioning of a website on the results pages of search engines such as Google.  <\/p>\n<p>Optimisation focuses on the use of specific keywords and phrases related to your business, products or services to ensure that your website is found when potential customers search for these terms.  <\/p>\n<p>The importance of SEO cannot be underestimated, as it is a tool that can help increase organic traffic to your website, bringing people there looking for specific information or solutions that you offer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64633f7\" data-id=\"64633f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e4afa elementor-widget elementor-widget-image\" data-id=\"64e4afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"614\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2277769993-768x614.png\" class=\"attachment-medium_large size-medium_large wp-image-57346\" alt=\"seo optimization, What is SEO\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2277769993-768x614.png 768w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2277769993-300x240.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2277769993.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fd317f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fd317f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5680beb\" data-id=\"5680beb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d65e8c animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6d65e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is SEO important for your business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea274f8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ea274f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>\n<p><strong>Increases organic traffic:<\/strong> most web traffic is directed through search engines. If your website is optimised and appears high in search results, the amount of organic traffic will increase significantly.<\/p>\n<\/li>\n<li>\n<p><strong>Improves user experience:<\/strong> Google values websites that offer a good user experience, including fast loading times, mobile-friendliness and intuitive navigation. SEO activities help to improve these aspects, which in turn improves your position in search results.<\/p>\n<\/li>\n<li>\n<p><strong>Increases credibility and authority:<\/strong> Websites that appear on the first page of a search engine are considered more trustworthy by users. SEO can help your website achieve a higher ranking, thereby increasing your brand credibility and authority in the eyes of your target audience.<\/p>\n<\/li>\n<li>\n<p><strong>Generates quality traffic:<\/strong> SEO allows you to reach people who are actively searching for the information, products or services you offer. This means that the traffic you receive through SEO is relevant and more likely to convert.<\/p>\n<\/li>\n<li>\n<p><strong>Gives you a competitive edge:<\/strong> If your website is better optimised than your competitors, it will appear higher in search results, attracting more visitors. This gives you a significant competitive advantage in the market.<\/p>\n<\/li>\n<li>\n<p><strong>Measurable results:<\/strong> the effectiveness of SEO activities can be measured using analytics tools that allow you to track traffic, conversions and other relevant metrics. This will help you make informed decisions and improve your marketing strategy.<\/p>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fa2c448\" data-id=\"fa2c448\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d121e3 elementor-widget elementor-widget-image\" data-id=\"0d121e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2308244703-300x200.png\" class=\"attachment-medium size-medium wp-image-57345\" alt=\"seo service, What is SEO\" srcset=\"https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2308244703-300x200.png 300w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2308244703-768x512.png 768w, https:\/\/velsio.ee\/wp-content\/uploads\/2024\/01\/shutterstock_2308244703.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c7934 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c7934\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1502b3e\" data-id=\"1502b3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47f1fb7 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"47f1fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO key factors\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b1146 elementor-widget elementor-widget-text-editor\" data-id=\"32b1146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO is a complex and multifaceted field, the success of which depends on the integration of various key factors. Here&#8217;s a brief overview of the most important SEO aspects that can help improve your website&#8217;s positioning in search engines:<\/p>\n<blockquote>\n<h3><b>Keywords<\/b><\/h3>\n<\/blockquote>\n<p>Keyword selection is one of the fundamental steps in the SEO process. This includes identifying and analysing relevant keywords about your products or services that are frequently searched for by your target audience. Using the right keywords will help increase the findability of your website and attract potential customers.<\/p>\n<blockquote>\n<h3><b>Quality content<\/b><\/h3>\n<\/blockquote>\n<p>Creating content that is both informative and interesting is crucial for engaging your target audience. High-quality content that answers visitors&#8217; questions and provides solutions to their problems not only improves the user experience, but also helps to increase your website&#8217;s credibility and authority.<\/p>\n<blockquote>\n<h3><b>Site Optimisation (On-Page SEO)<\/b><\/h3>\n<\/blockquote>\n<p>On-page SEO focuses on optimising every page of your website to ensure they rank as well as possible in search engine results. This includes improving the structure of meta tags, headlines, images and internal links to make content more readable by search engines.<\/p>\n<blockquote>\n<h3><b>Website optimisation (Off-Page SEO)<\/b><\/h3>\n<\/blockquote>\n<p>Off-page SEO refers to increasing the reputation and authority of your website through online activities. This includes obtaining quality backlinks from other authoritative websites pointing back to your site, thereby increasing your site&#8217;s credibility in the eyes of search engines.<\/p>\n<blockquote>\n<h3><b>Technical SEO<\/b><\/h3>\n<\/blockquote>\n<p>Technical SEO involves optimising the technical aspects of your website, including improving load speed, mobile-friendliness and security. A technically optimised website will provide a better user experience and help search engines to better index and crawl your pages.<\/p>\n<p>Each of these aspects plays an important role in a search engine optimisation strategy, helping to improve your website&#8217;s visibility in search engines, increase organic traffic and achieve better conversion rates. SEO requires constant attention and adaptation as search engine algorithms and internet usage habits are constantly changing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-515415f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"515415f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d59edc\" data-id=\"2d59edc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4d6e53 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e4d6e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Investing in SEO can bring significant benefits. Here are some of the main benefits:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d43bfa elementor-widget elementor-widget-text-editor\" data-id=\"1d43bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<h3><strong>The traffic avalanche<\/strong><\/h3>\n<\/blockquote>\n<p>Think of web traffic as a continuous avalanche heading straight to your website. SEO optimization amplifies this avalanche, bringing more targeted visitors to your site who are directly interested in what you have to offer.<\/p>\n<blockquote>\n<h3><strong>Brand light show<\/strong><\/h3>\n<\/blockquote>\n<p>Increasing your brand visibility in search engines is like a ray of light in the dark &#8211; it attracts attention and builds credibility. With SEO, you can achieve this brilliance by making your brand more discoverable and recognised online.<\/p>\n<blockquote>\n<h3><strong>Accuracy shot on targets<\/strong><\/h3>\n<\/blockquote>\n<p>SEO is like a precision shot that hits the target directly. With keyword and audience analysis, you can reach exactly the people who are looking for what you have to offer, increasing your conversion rate.<\/p>\n<blockquote>\n<h3><strong>Conversion highlights<\/strong><\/h3>\n<\/blockquote>\n<p>It&#8217;s every business&#8217;s dream to see conversion peaks, and SEO is the way to get there. Attracting high-quality, targeted traffic increases the chances that a visitor will become a customer.<\/p>\n<blockquote>\n<h3><strong>A masterpiece of user experience<\/strong><\/h3>\n<\/blockquote>\n<p>SEO isn&#8217;t just about keywords and links; it&#8217;s also about user experience. By optimising the speed, navigation and mobile-friendliness of the website, a masterpiece is created that won&#8217;t leave the visitor indifferent.<\/p>\n<blockquote>\n<h3><strong>The joy of wallet<\/strong><\/h3>\n<\/blockquote>\n<p>Compared to other forms of marketing, SEO is a wallet&#8217;s delight. It is a cost-effective way to achieve long-term results while avoiding high advertising costs.<\/p>\n<blockquote>\n<h3><strong>The magic of measurements<\/strong><\/h3>\n<\/blockquote>\n<p>SEO allows you to dive into the world of measurement, giving you an accurate picture of website performance. This knowledge is like magic that helps you refine and develop your strategy.<\/p>\n<p>An SEO investment will not only lead to increased visibility and traffic, but also brand credibility, a better user experience and a greater competitive advantage in the digital world. It&#8217;s like digital magic that helps your business thrive.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb080fd elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb080fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37d4073\" data-id=\"37d4073\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543a95b animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"543a95b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start your journey to SEO success with us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05be42c elementor-widget elementor-widget-text-editor\" data-id=\"05be42c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our digital marketing agency is dedicated to expanding and strengthening your company&#8217;s digital footprint. We understand that the digital world is constantly changing, and that&#8217;s why we are committed to delivering innovative and results-driven solutions. Our services include SEO optimization, social media marketing, content marketing, email marketing and more. Our goal is to create strategies that not only increase your website&#8217;s visibility in search engines, but also help to engage and retain customers, thereby increasing your business growth and revenue.<\/p>\n<blockquote>\n<h3><b>Why choose us?<\/b><\/h3>\n<\/blockquote>\n<ul>\n<li>\n<p><strong>Personalised solutions:<\/strong> our approach is unique for each client. We will analyse your business needs and design a personalised marketing strategy that meets your specific objectives.<\/p>\n<\/li>\n<li>\n<p><strong>Results-oriented:<\/strong> our main focus is on delivering results. Whether it&#8217;s increasing web traffic, raising brand awareness or boosting sales, our team is committed to the success of your business.<\/p>\n<\/li>\n<li>\n<p><strong>Innovation and creativity:<\/strong> we are constantly on the lookout for innovative marketing trends and technologies to deliver creative solutions that differentiate your brand from the competition.<\/p>\n<\/li>\n<li>\n<p><strong>Measurable results:<\/strong> We provide full transparency and regular reports that allow you to see the impact of our activities on the growth of your business.<\/p>\n<\/li>\n<li>\n<p><strong>A long-term partnership:<\/strong> Our aim is to be your trusted partner in digital marketing, providing ongoing support and advice as your business evolves.<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<h3><b>Our Services<\/b><\/h3>\n<\/blockquote>\n<ul>\n<li>\n<p><strong>SEO optimisation:<\/strong> we improve your website&#8217;s visibility in search engines using keyword analysis, content optimisation and technical SEO.<\/p>\n<\/li>\n<li>\n<p><strong>Social media marketing:<\/strong> We create and manage social media campaigns that increase your brand visibility and engagement on platforms such as Facebook, Instagram, LinkedIn and others.<\/p>\n<\/li>\n<li>\n<p><strong>Content marketing:<\/strong> we create valuable and relevant content that attracts your target audience and builds brand credibility.<\/p>\n<\/li>\n<li>\n<p><strong>Email marketing:<\/strong> We use email marketing to communicate with existing and potential customers, providing them with relevant information and offers.<\/p>\n<\/li>\n<li>\n<p><strong>Web analytics:<\/strong> we use advanced analytics tools to monitor and analyse the performance of your website and marketing campaigns, ensuring optimal ROI.<\/p>\n<\/li>\n<\/ul>\n<p>If you&#8217;re looking for a digital marketing agency committed to the success of your brand, contact us. Our team is ready to help you achieve your business goals and take your digital marketing to the next level.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b948858 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b948858\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1880c7f\" data-id=\"1880c7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce7e02d animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ce7e02d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connect to the services I offer:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d925e elementor-widget elementor-widget-text-editor\" data-id=\"26d925e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><a href=\"https:\/\/velsio.ee\/en\/seo-service\/\" data-level=\"3\">Seo service<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/seo-audit\/\" data-level=\"3\">Seo audit<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/technical-seo\/\" data-level=\"3\">Technical SEO<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/local-seo\/\" data-level=\"3\">Local SEO<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/e-commerce-seo\/\" data-level=\"3\">E-commerce SEO<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/on-page-seo-on-page-seo\/\" data-level=\"3\">On-page SEO (On-Page SEO)<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/off-page-seo-off-page-seo\/\" data-level=\"3\">Off-page SEO (Off-Page SEO)<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/creating-backlinks\/\">Creating backlinks<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/page-speed-optimisation\/\">Page speed optimisation<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/seo-keyword-analysis\/\" data-level=\"3\">Seo keyword analysis<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/content-creation-and-seo-optimisation\/\" data-level=\"3\">Content creation and SEO optimisation<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/competitor-analysis\/\" data-level=\"3\">Competitor analysis<\/a><\/li>\n<li><a href=\"https:\/\/velsio.ee\/en\/seo-consultations\/\" data-level=\"3\">SEO consultations<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The importance and impact of SEO on website visibility &#8211; discover how it drives traffic.<\/p>\n","protected":false},"author":1,"featured_media":57374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291],"tags":[],"class_list":["post-57791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-service"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is SEO and why is it necessary? 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