The importance of SEO audit and analysis for every business

SEO and business performance analysis allows businesses to understand how and why they are (or are not) found. It gives an insight into the traffic that reaches the website, the keywords used to find the company and whether these keywords are relevant. You can also analyse who is referring to your company page, what content is most popular, who your main competitors are and how they are achieving success.

In addition, an SEO audit can assess the technical state of a company’s website, including its speed and security, as well as the user experience (UI/UX) and local SEO. In this way, it is possible to identify which are the most popular posts or pages, from which sources (e.g. paid advertising, organic search or social media) customers are coming from, and analyse the level of conversions on the website, including how many clicks were made on an email, contact, phone number, etc.

Most importantly, an in-depth SEO analysis gives businesses the knowledge they need to understand what is missing, what needs to be improved or completed, and how to do it.

Main points to pay attention to

• Traffic: Understanding how and from where visitors reach a website helps optimise marketing strategies and improve visibility.
• Keywords: Knowing what keywords people are searching for your business allows you to better target your content and SEO strategy.
• Referrals: Finding out who is referring to your page will give you insight into the authority of your website and help you build higher quality backlinks.
• Content demand: by analysing which content drives the most traffic, you can understand what your target audience is most interested in.
• Competitors: Understanding your competitors’ activities allows you to adapt your strategies to stay one step ahead of them.
• Technical SEO: Make sure your website is technically optimised to improve its performance and user experience.
• User experience: UI/UX analysis helps to identify potential obstacles that may be deterring visitors.
• Local SEO: Local search optimisation is essential for businesses that want to target a specific geographical area.
• Customer sources: Understanding where your customers are coming from can help you target your marketing efforts more effectively.
• Popular posts and pages: knowing what content is popular can help you tailor your content strategy.
• Competitiveness: By identifying your position in the market, you can develop strategies to increase your lead.
• Website speed and security: these are important aspects that affect both user experience and SEO.
• Products and services: Understanding which products or services are in demand will help you focus on the right offers.
• Conversions: by analysing which activities lead to the desired results, you can optimise your website to increase conversions.