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What is analysis and what are the options?
Analysing your competitors in the context of SEO is one of the most important steps our digital agency will take to help your business succeed. This process is not just a study of your competitors’ activities; it is a strategic approach that helps to identify opportunities to optimise your website and strengthen your market position. Our aim is not only to understand what makes your competitors successful, but also how we can use this knowledge to benefit your business.
What is a competitor analysis?
Competitor analysis is a methodical process where we:
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Let’s analyse the keywords: We’ll find out which keywords your competitors are successfully targeting to identify both opportunities and challenges in your SEO strategy.
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We evaluate content: we look at competitors’ content to understand their approach to topics, quality and frequency of content updates, which helps us design an even more effective content strategy.
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We analyse backlinks: we study the profile of your competitors’ backlinks to understand the authority of their websites and find ways to create quality links.
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We look at technical SEO: We look at the technical side of your competitors’ websites, including page speed and mobile-friendliness, to ensure your website is performing optimally.
What are the options?
The knowledge gained from this analysis will allow us to:
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Enhance your SEO strategy: We adapt your website’s SEO strategy to be in line with industry best practices and the latest trends.
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Create effective content strategies: inspired by the successes and failures of your competitors, we design content that speaks to your target audience even better.
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Optimise technical SEO: We improve the technical aspects of your website to ensure it runs smoothly and is better indexed in search engines.
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Stand out in the market: we use the information found to position your brand uniquely in the market, highlighting your unique value proposition.
The Competitive Analysis provided by our digital agency is an essential step in ensuring the success of your digital marketing strategy. It will not only highlight opportunities and challenges, but also provide the necessary knowledge and tools to differentiate and grow your business in the digital landscape. Our experienced team is dedicated to optimising your website and achieving your business goals, using the deep understanding and knowledge gained from competitor analysis.
What are the options?
As a digital marketing agency, when we talk about working opportunities that come from competitor analysis in SEO, we focus on measures that have proven their effectiveness in positioning websites in search engine results. Below are a number of strategies and tactics to help your website stand out and succeed in your niche.
Keyword optimisation
- Diversification of target keywords: competitor analysis helps to identify keywords on which they may be focusing. This gives you the opportunity to expand your keyword portfolio and reach a target audience that may not have been covered before.
- Keyword gaps: by analysing your competitors’ content, we can find keyword “gaps” – topics or keywords they haven’t yet covered, giving you the chance to exploit them first.
Content Strategy
- Creating quality content: competitor content analysis can reveal which types of content generate the most traffic and engagement. This information will allow you to create even higher quality and more relevant content, which will improve your SEO results.
- Content fulfilment strategy: identify areas where competitors’ content is lacking or of low quality and create unrivalled content on these topics.
Backlinks strategy
- Creating quality backlinks: By analysing where your competitors are getting their backlinks from, you can target the same or similar sources to improve your website’s authority and credibility in the eyes of search engines.
- Developing partnerships: Identify potential partners and authoritative sites in your niche to work with to increase the number of quality backlinks.
Technical SEO
- Website speed optimisation: technical analysis of your competitors’ websites can reveal speed issues that you can avoid or improve on your own site to provide a better user experience.
- Mobile-friendliness and usability: make sure your website outperforms competitors in mobile-friendliness and user experience, which are important factors for both SEO and conversion rates.
How does our service help clients?
The use of competitor analysis is a cornerstone of digital marketing strategy, offering companies a significant advantage in the marketplace. An in-depth implementation of this service will not only help you understand your competitors’ strengths and weaknesses, but also identify market trends, customer preferences and potential opportunities to strengthen your position. Below we look at the reasons why competitor analysis is extremely useful and why every company should make it a priority in their marketing strategy.
Raising awareness
Competitor analysis gives you a deep insight into how your competitors are performing in the market – what keywords they are targeting, what content they are creating, how they are optimising their website and what feedback they are getting from their customers. This information is invaluable in helping you to better understand the expectations and needs of your target market.
Giving up strategic advantages
Knowing who your competitors are and how they work gives you the chance to stay one step ahead. You’ll be able to identify areas where you can differentiate yourself from your competitors, whether it’s through creating more unique content, better keyword targeting or improving the user experience. Competitor analysis allows you to design and implement strategies that not only improve your SEO results, but also increase the value of your brand in the eyes of your target audience.
Discovering opportunities
An in-depth analysis of your competitors’ activities will help you identify gaps or underdeveloped areas in the market that your competitors may not yet be exploiting. This gives you the opportunity to fill these gaps by offering products or services that meet the needs of your target market better than your competitors.
Risk mitigation
Knowing your competitors will also help you avoid common mistakes in the market. By learning from your competitors’ failures and challenges, you can adapt your strategies to avoid similar pitfalls, saving time and resources.
Supporting innovation and growth
Understanding your competitors’ successful practices can inspire innovation and creativity in your own strategies. This can open up new opportunities to expand business, explore new markets or develop new products/services.
5 outstanding examples
Our digital agency’s experience in the field of competitor analysis has shown how deep dives and in-depth research can bring real benefits to businesses. Below are five outstanding examples where competitor analysis has delivered significant benefits to our clients:
Keyword gap detection and content optimisation
For one e-commerce client, we conducted a competitor keyword analysis that revealed several important but previously unused keywords. By targeting these keywords and optimising content, we were able to increase organic traffic by 30% over four months, while also improving conversion rates.
Technical SEO superiority
Analysing the technical SEO of competitors’ websites, we found that many of them had issues with mobile-friendliness and page load speed. Based on this knowledge, we optimised one client’s website, which not only improved the user experience, but also boosted the page’s ranking in Google search results, increasing traffic by 40%.
Redesigning the backlinks strategy
When analysing the profile of our competitors’ backlinks, we discovered that one of our clients was lagging behind in terms of quality backlinks. We developed a targeted link building campaign, focusing on quality and relevant sources. Over the six months, we saw significant growth in both page authority and organic traffic.
Optimising your social media strategy
A competitor social media analysis revealed that our client’s main competitors were successfully using visual content to engage with their target audience. Learning from this, we developed and implemented a visually rich content strategy that significantly increased engagement and followers on our client’s social media channels.
Discovering new market opportunities
A competitor market analysis carried out for one client identified a niche that had not yet been fully exploited. This allowed us to develop and launch a new product that met market needs better than existing competitor offerings. The result was a rapid launch of the new product and increased market share for the customer.
These examples illustrate how competitor analysis can provide valuable insights and give companies real competitive advantages. Our digital agency uses this approach to help clients achieve better results in search engines, increase organic traffic and improve their overall digital presence.
How to check your website's SEO indicators independently and for free
Independently and for free, checking your website’s SEO indicators is an important step towards improving your digital presence. Here are some tools and methods you can use to assess the SEO status of your website without spending any money:
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Google Analytics: Google Analytics is a powerful tool that provides detailed information about your website traffic and user behaviour. It helps to understand the sources of traffic to your website, which pages are the most popular and how visitors navigate your site. Google Analytics
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Google Search Console: Google Search Console (formerly Google Webmaster Tools) is another essential free tool to help you monitor your website’s performance in Google search results. It provides information on your website’s indexing, keyword rankings, errors and mobile-friendliness. Google Search Console
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GTmetrix: GTmetrix is a free tool that gives you an overview of your website’s loading speed and performance. It provides both PageSpeed and YSlow scores, showing in detail which elements are slowing down your website and how to optimise them. GTmetrix
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Google PageSpeed Insights: website speed assessment and recommendations for improvement. Google PageSpeed Insights
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Screaming Frog SEO Spider: Screaming Frog SEO Spider is software that can be used to quickly analyse links, images, CSS, scripts and other elements of a website. Although the full version is paid, the free version allows you to analyse up to 500 URLs, which is enough for smaller websites with Screaming Frog.