Local SEO: Leveraging the local market - professional local SEO service for your business
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Local SEO (Search Engine Optimisation) is a digital marketing strategy that aims to increase a company’s visibility in local search engine results. This is particularly important for small and medium-sized enterprises operating in a specific geographical area. Local SEO is used to optimise a company’s website and its content to appear when potential customers are searching for specific products or services in their vicinity.

Local SEO Ways

When providing a local SEO service, it is important to understand a number of key elements that will help improve your company’s visibility in search engines, especially local search results. Here are six important things a customer should know, in a little more detail:

Google My Business (GMB) optimisation

  • Details: The GMB profile allows businesses to manage their presence in Google searches and maps. It is important to ensure that all business information (such as location, opening hours, contact details) is accurate and up-to-date. In addition, you should regularly add quality photos and update your profile with news or special offers. Actively managing your GMB profile and responding to user reviews increases credibility and visibility.

Local keyword optimisation

  • Details: Including local keywords, such as city or region names along with the name of the service or product, in website content, titles, meta descriptions and URLs helps target users who are looking for your services in your area. This requires in-depth keyword research to understand what terms your potential customers are using.

Management and collection of reviews

  • Details: Positive reviews not only boost a business’s credibility, but also play an important role in local SEO. Encourage satisfied customers to leave reviews on Google My Business, Yelp and other platforms. Active communication by monitoring reviews, thanking positive feedback and dealing with negative comments in a professional manner will help improve your company’s reputation.

Creating local content

  • Details: Website content that deals with local topics or includes geographical references increases relevance for both search engines and users. This could include blog posts about local events or news, case studies with local customers, or pages explaining your services in a specific location.

Building local links

  • Details: Building relationships with and getting links from local organisations, businesses and media sources will increase your website’s authority and improve local SEO. This requires consistent networking and engagement with the local community to create partnerships that benefit both sides.


  • Details: Given that a large proportion of local searches are done on mobile devices, ensuring that the website is mobile-friendly is critical. This means fast loading times, easy navigation and content that adapts to different screen sizes. Google’s “Mobile-First” indexing means that mobile-friendliness has a direct impact on your website’s ranking in search results.

Understanding and implementing a local SEO service on these bases can significantly improve a company’s visibility in local search results, helping to attract more potential customers and increase business.

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Key benefits of local SEO

Improving local SEO offers a number of important benefits that can help businesses increase their visibility in search engines, attract more potential customers and thereby increase revenues. Here are some of the key benefits that local SEO optimisation can offer:

Increases visibility in local search results

  • Local SEO optimisation helps businesses appear higher in Google’s local search results and on maps, which is particularly important as most users don’t look beyond the first page of search results. A higher ranking means more clicks and therefore more traffic to the website.

Boosts the credibility of your business

  • Positive reviews and a well-managed Google My Business profile increase your credibility and authority. More trustworthy businesses attract more customers. In addition, research shows that consumers have more trust in local businesses.

Targeting the local audience

  • With local SEO, you can target people who are looking for the products or services you offer in your geographical location. This means that traffic to your website will be of higher quality and more likely to convert into sales or enquiries.

Supports mobile user engagement

  • As a large proportion of local searches are done on mobile devices, having a mobile-friendly website is critical. Local SEO optimisation ensures that your website is easy to find and navigate on mobile devices, improving the user experience and increasing conversion rates.

Enables you to stand out from your competitors?

  • Actively implementing a local SEO strategy can help your business stand out from competitors who may not take local search engine optimisation as seriously. This gives you an advantage in attracting potential customers looking for local products and services.

Provides measurable results

  • Unlike traditional marketing methods, it is easy to track and measure local SEO results using Google Analytics and other tools. This means you can see exactly how much traffic, queries or sales your SEO efforts have generated, allowing you to adjust your strategy accordingly.

Ultimately, improving local SEO will not only allow you to increase your company’s visibility and attract more local customers, but also strengthen your brand’s reputation and credibility. This is an important investment that will support the long-term growth and success of your business in the local market.

Our way of working and the benefits of our service

Our approach to SEO is based on thoroughness, personalisation and innovation. We understand that every business is unique, and that’s why we tailor our strategies to your specific needs and goals. Here’s an overview of our way of working and how it can bring significant benefits to your business.

The way we work:

1. In-depth analysis: Our first step is an in-depth analysis of your website, target audience and competitors. This gives us the basis we need to create a strategy that works best for your business.

2. Tailored strategy.

3. Consistent optimisation. We will implement the strategy gradually, making regular optimisations and adjustments in line with market changes and search engine algorithm innovations.

4. Transparent communication: We keep you informed of all the work done and the results achieved, ensuring full transparency and allowing you to follow the process every step of the way.

5. Measurable results.

Advantages of the service:

1. Increased visibility: Our specialised SEO strategies help to boost your website’s ranking in search engine results, thereby increasing your visibility to potential customers.

2. More quality traffic: A refined keyword strategy and website optimization will bring more relevant traffic to your website, increasing the likelihood of conversions.

3. Better conversion rates: A customised and user-friendly website with quality content improves the user experience, which in turn increases conversion rates.

4. Advantage over competitors: Our innovative and personalised SEO solutions give you a competitive edge, helping you stand out in an increasingly competitive digital world.

5. Long-term success: Our strategies are designed for long-term success, ensuring that your website maintains a high search engine ranking and consistently attracts new customers.

By choosing our SEO service, you are investing in the future of your business, ensuring sustainable growth and success in the digital landscape. Our experienced team is here to support you every step of the way, providing quality solutions.

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Examples of local SEO

Restaurants and cafés: by optimising their website with keywords such as “best [toit] [linn]”, these businesses increase their visibility in search engines, attracting local food lovers.

Dentists: local dentists can use SEO to stand out in searches such as “dentist near me” or “best dentist [linn]”. This will help them reach potential patients looking for specific dental services in their area.

Beauty salons and spas: By optimising their website and content with phrases such as “best manicure [linn]” or “massage services [piirkond]”, beauty salons and spas increase their visibility among local customers looking for relaxation and beauty services.

Real estate agencies: local SEO helps real estate agencies stand out in searches such as “property for sale [area]” or “apartments [city]”. This tactic helps them reach potential buyers and sellers looking for real estate services in their specific geographical location.

Car repair shops: local SEO allows car repair shops to come up in search results for keywords such as “car repair [city]” or “best car repair shop [area]”. This will help them to reach car owners looking for reliable and quality car repair services in their area.

Local SEO is a powerful tool to help businesses increase their visibility and achieve a better ranking in local searches. Successful implementation of this strategy requires constant work and attention to changing trends, but the results can be significant, contributing to business growth and success. Our team is dedicated to developing and optimising your company’s local SEO strategy, ensuring your business excels where it matters most – in your local market.

local seo, Page relevance

How to check your website's SEO indicators independently and for free

SEO (search engine optimisation) is an important component of digital marketing. Fortunately, there are a number of free tools to help you assess the SEO health and speed of your website. Here are some of the best tools to do this:

  1. Google Analytics: detailed analysis of your website traffic and user behaviour. Google Analytics.

  2. Google Search Console: A tool to monitor your website’s performance in Google search results. Google Search Console

  3. GTmetrix: analysis of website load speed and performance. GTmetrix

  4. Google PageSpeed Insights: website speed assessment and recommendations for improvement. Google PageSpeed Insights

  5. MozBar: Browser extension for quick SEO analysis, including domain and page authority. MozBar

  6. Ubersuggest: Keyword ideas, SEO scores and content ideas. Ubersuggest

Increase your visibility and sales! Contact us today and start on the road to your business success.