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SEO keyword analysis is the starting point of the website optimization process and one of the most important steps in creating a successful SEO strategy. This process involves identifying keywords and phrases that are relevant to your target audience and that will help increase your website’s visibility in search engines.
Keyword analysis is the process of researching and identifying keywords and phrases used by potential customers in search engines. Its aim is to find the words and phrases that bring the most relevant and highest quality traffic to your website.
Why is keyword analysis so important in SEO?
Keyword analysis is at the heart of SEO strategy, providing an essential foundation for optimising your website and ensuring that your content reaches the right audience. The keyword analysis service offered by our marketing agency is designed to highlight your brand in the digital world, increasing your visibility and boosting your website’s position on search engine results pages.
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Through keyword analysis, we are able to identify the very terms and phrases that your potential customers are using in search engines. This means that your website will be visible to people who are actively searching for the products or services you offer, increasing the amount of quality traffic to your website.
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Keyword analysis also allows us to understand your competitors’ strategies and which keywords they use for their SEO. This knowledge helps us to develop strategies that not only meet the needs of your target audience, but also give you an advantage over your competitors.
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Precisely targeted keywords help us create and optimise content that resonates with your audience. This means that every blog post, product description or web page text is designed to attract and hold the attention of your target audience, increasing both the authority of the page and conversion rates.
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Keyword analysis is not a one-off exercise, but an ongoing process. Search engine algorithms and users’ search habits are constantly changing, so it’s important to adjust your SEO strategy regularly. Our continuous keyword analysis ensures that your website always remains relevant and visible.
Different types of keywords
When developing an SEO strategy, it is crucial to understand the different types of keywords that will help drive targeted traffic to your website. Our digital marketing agency offers a keyword analysis service that involves identifying different keyword types and using them strategically to optimise your website. Here’s an overview of the main keyword types and their uses:
Long-tail keywords (long-tail keywords)
- Description: long tail keywords consist of three or more words. These are more specific than shorter keywords and often refer to a more specific query.
- Advantages: although long-tail keywords have a lower search volume, they usually have a higher conversion rate. They help to reach the target audience at a more specific stage of the buying process.
- Strategy: we use long-tail keywords to create targeted content that responds precisely to your potential customers’ search queries.
Short-tail keywords (short-tail keywords)
- Description: Short keywords are more general and usually consist of one or two words. They are broad in scope and generate large search volumes.
- Advantages: higher search volume means higher traffic, but competition is also higher, and conversion rates can be lower.
- Strategy: we use short keywords to increase your website’s visibility and traffic by skilfully integrating them into the main sections and headings of your website.
Brand related keywords (branded keywords)
- Description: brand-related keywords include your company name or specific products. They are directly linked to your brand.
- The benefits: these keywords are important to build brand awareness and attract traffic that is already familiar with or interested in your brand.
- Strategy: we optimise your website to be highly searchable through brand-related keywords, increasing brand loyalty and customer engagement.
Unrelated keywords (non-branded keywords)
- Description: unrelated keywords do not contain the brand name and do not refer directly to your products. These are more general queries related to your area.
- Advantages: unrelated keywords help you reach a wider audience who may be interested in your field but not yet familiar with your brand.
- Strategy: we use unrelated keywords to raise awareness of your industry more broadly, attracting new potential customers and increasing the authority of your website.
Keyword research process
The keyword research process is a cornerstone of SEO strategy, helping to identify which words and phrases are being used by your target audience in search engines. This process allows businesses to adapt their content to better match the search behaviour of potential customers. At our digital marketing agency, we take a thorough and methodical approach to keyword research to ensure the best results for your website. Here is an overview of our keyword research process:
Understanding business objectives and target audience
- Business goals analysis: we start the process by understanding your business goals and how they relate to the content of your website.
- Defining your target audience: we define your target audience to understand who your potential customers are and what search terminology they use.
Collection of preliminary keywords
- Brainstorming: we’ll gather an initial list of keywords using the team’s knowledge of your business and target audience.
- Competitor analysis: we also look at your competitors’ websites to identify which keywords they use in their SEO strategy.
Use of keywords research tools
- Choice of tools: we use a variety of keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs and others to expand the list of keywords and get detailed information about each keyword.
- Keyword analysis: we assess keyword relevance, search volume and competition levels to select the most effective keywords for your SEO strategy.
Keyword selection and prioritisation
- Strategic selection: we choose the keywords that best match your business objectives and are relevant to your target audience.
- Prioritisation: we rank the selected keywords based on their potential impact on your website’s traffic and conversions, focusing on the most profitable keywords first.
Continuous monitoring and optimisation
- Tracking: we track the performance of selected keywords over time using SEO analytics tools.
- Optimisation: we adapt our keyword strategy according to the data we receive to ensure the best possible results and adapt to changing search trends.
Website keyword optimisation
Keyword optimisation on a website is a critical step in any successful SEO strategy, helping to improve your website’s ranking in search engines and increase organic traffic. This process involves the targeted use of keywords in different parts of your website, ensuring that the content is relevant and understandable to search engines. Our digital marketing agency offers the following services and advice to optimise keywords on your website:
Optimising headings and meta descriptions
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Headings: make sure that each page heading (HTML tag
<title>) contains a keyword relevant to the content of the page. The headline should be short and enticing to increase the click-through rate in search results. -
Meta-descriptions: the meta-description of each page (HTML tag
<meta name="description">) should also include the main keywords and give a brief overview of the content of the page. Although meta description does not directly affect the page ranking, it helps to improve the click-through rate by providing users with a clear overview of the page content.
Content optimisation
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Natural integration of keywords: integrate keywords naturally and without distracting the reader into your website texts, blog posts and product descriptions. Avoid overuse of keywords, which can have a negative impact on both user experience and search engine rankings.
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Use keyword variations: use keyword synonyms and related phrases to enrich your content and respond to different search queries.
URL optimisation
- Clean and Logical URLs: Make sure your website URLs are clean, logical and contain relevant keywords. This not only improves the user experience, but also helps search engines understand the content of the page.
Linking
- Linking Strategy: use content links to direct users to other relevant pages on your website. This not only improves the authority of the page and the user experience, but also helps search engines to find and index your website content.
Image optimisation
- Alt-texts: add alt-texts containing relevant keywords to all images on the website. This helps search engines understand the content of images and improves website accessibility.
Examples of the use of keyword analysis
- Small business: We helped a small business increase the visibility of their products in search engines by selecting keywords that were specific to their niche.
- E-shop: we boosted e-shop sales by optimising keywords on product pages, which resulted in higher search rankings.
- Service providers: We increased traffic to the provider’s website using keywords tailored to the specific needs of the target audience.
- Blog: We helped the blog achieve higher search engine rankings by selecting keywords that were related to popular and relevant topics.
- Local business: we improved the visibility of the local business website by using keywords related to the search habits of the local target audience.
SEO keyword analysis is an essential step in optimising your website. Our team is here to help you find and implement the best keywords that will lead to your website’s success and growth. Contact us today to start optimising your website and start seeing remarkable results!
How to check your website's SEO indicators independently and for free
SEO (search engine optimisation) is an important component of digital marketing. Fortunately, there are a number of free tools to help you assess the SEO health and speed of your website. Here are some of the best tools to do this:
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Google Analytics: detailed analysis of your website traffic and user behaviour. Google Analytics.
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Google Search Console: A tool to monitor your website’s performance in Google search results. Google Search Console
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GTmetrix: analysis of website load speed and performance. GTmetrix
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Google PageSpeed Insights: website speed assessment and recommendations for improvement. Google PageSpeed Insights
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MozBar: Browser extension for quick SEO analysis, including domain and page authority. MozBar
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Ubersuggest: Keyword ideas, SEO scores and content ideas. Ubersuggest