Overview
The e-commerce SEO service focuses on optimising online shops for better search engine results. Unlike traditional website SEO, e-commerce SEO is unique in its challenges and objectives. The service includes a number of strategies and activities aimed at increasing the visibility of your online shop on search engine results pages (SERPs), improving the user experience and increasing sales.
Description
Keyword research and optimisation: e-commerce SEO is based on in-depth keyword research that focuses on product-specific optimisation. This includes not only finding popular keywords, but also using long-tail keywords that can drive more specific and convertible traffic.
On-page optimisation: it is important to optimise each product page and category page by using relevant keywords in headlines, meta descriptions and product descriptions. This will help ensure that products are understandable to search engines and match the search queries of potential customers.
Technical SEO: Technical optimisation of online stores, including improving site speed, ensuring mobile-friendliness and optimising URL structure, is critical. This not only improves search engine indexing, but also ensures a smooth user experience.
Optimising user experience (UX): a good user experience is crucial in e-commerce SEO. This includes intuitive navigation, fast loading times and a mobile-friendly design, all of which contribute to higher conversion rates.
Creating quality content: in addition to product descriptions, it’s also important to create other types of content, such as blog posts, guides and videos, which can help boost your site’s authority and attract organic traffic.
Building backlinks: getting quality and relevant backlinks from other websites increases the credibility of your online store in the eyes of search engines and improves its ranking in search results.
Monitoring and analysis: continuous performance monitoring and analysis is essential to understand the impact of SEO strategies and make the necessary adjustments. This includes monitoring traffic, conversion rates and sales.
The e-commerce SEO service is complex and requires constant attention and adaptation to market changes. Engaging qualified SEO professionals can help an online shop achieve better search engine results, increase organic traffic and maximise sales.
Common e-commerce problems and SEO solution
The success of e-commerce businesses depends to a large extent on their ability to address a number of challenges directly related to the visibility and user experience of their online store. Our digital agency specialises in identifying and solving these problems with SEO strategies. Here are some of the most common e-commerce problems and how our SEO services can help overcome them:
Problems:
1. Low organic traffic: Many online stores struggle to acquire sufficient organic traffic, which is crucial for attracting new customers and boosting sales.
2. Optimising conversion rates: Even if an online store manages to attract visitors, these visits may not always result in a purchase, meaning that the conversion rate remains low.
3. Technical issues: slow loading speeds, lack of mobile-friendliness and navigation issues can undermine the user experience and negatively impact search engine rankings.
4. Lack of SEO strategy: e-commerce online stores that do not implement an effective SEO strategy will fall behind their competitors in search engine rankings and in gaining market share.
Our solutions:
1. Keyword optimisation: Our agency conducts a thorough keyword analysis to identify and target those keywords and phrases that your potential customers are most likely to use. This will increase your online shop’s visibility in search engines and attract more quality traffic.
2. In-page SEO optimisation: we optimise your online shop’s product pages, categories and metadata to ensure better search engine visibility and improve page ranking in search results.
3. Improving technical SEO: We’ll solve your online store’s technical issues, such as page load speed and mobile-friendliness, to ensure a smooth user experience and improve search engine rankings.
4. Content marketing: We create high quality and relevant content that not only improves your online shop’s SEO, but also provides value to your target audience, increasing credibility and brand awareness.
5. Monitoring and analysis: We provide ongoing monitoring and analysis to assess the effectiveness of SEO strategies, identify opportunities for further optimisation and adapt strategies to changing needs.
Our digital agency understands the unique challenges of e-commerce and provides effective solutions to overcome them through SEO services. Our goal is to help you increase the visibility of your online store, attract more quality traffic and increase sales, while ensuring a great user experience.
Retargeting and setting up conversions in e-commerce
Understanding and implementing two key digital marketing strategies are essential for e-commerce success: retargeting and conversion optimisation. These strategies are not only aimed at increasing sales, but also help to improve the user experience and maximise the use of marketing budgets. Our team is here to help you implement these strategies successfully.
Retargeting
Retargeting is a strategy that targets users who have already visited your website or interacted with your brand in some way, but have not yet made a purchase. We use cookies and other tracking technologies to identify these users and show them relevant ads when they browse the internet or social media. Retargeting aims to attract these potential customers back to your website, increasing the likelihood that they will make a purchase. This strategy is particularly important in e-commerce as it helps to increase brand awareness, boost conversion rates and maximise the effectiveness of marketing campaigns.
How can we help?: We help you set up and manage retargeting campaigns that drive visitors back to your site using targeted ads. Our strategies are tailored to your business model and target audience to maximise your return on investment and raise brand awareness.
Convert to
Conversion refers to the situation where a visitor to a website performs an action you have specified, such as making a purchase. Tracking and optimising conversions gives you valuable insight into how successfully your website is converting visitors into customers. Our aim is to help you understand which marketing activities drive the most conversions and how you can optimise your website and marketing activities to increase sales and improve the user experience.
How can we help?: Our team of experts will develop customised solutions to increase your website conversion rates. From improving the user experience to optimising page speed, we’re doing everything we can to ensure more visitors become buyers. We’ll also set up conversion tracking so you can get accurate feedback on the effectiveness of your marketing activities.
Our aim is to work with you to understand your unique needs and deliver solutions that deliver real results. Using the latest SEO and digital marketing tactics, we ensure your e-commerce business achieves maximum visibility in search engines, attracts quality traffic and generates more sales.
Our digital agency offers comprehensive solutions:
Our digital agency offers a wide range of services to ensure the proper functioning of your e-commerce platform with an effective SEO strategy. Our goal is to optimise your online shop so that it not only attracts more visitors, but also converts those visitors into buyers. Here’s an overview of the services we offer:
Technical optimisation of the website
- Improving page speed: We make sure your website loads fast on all devices, providing a great user experience and improving SEO.
- Ensuring mobile-friendliness: we optimise the mobile-friendliness of your online shop so it looks great and works smoothly on all mobile devices.
- Enhancing security: we implement SSL certificates and other security measures to ensure the security of your online shop and customer data.
Content and keywords strategy
- Keyword research: we carry out an in-depth keyword analysis to identify the optimal keywords to increase your online store’s search engine rankings.
- Creating and optimising content: we create high-quality, relevant and optimised content that attracts and keeps target audiences engaged.
Improving the user experience (UX)
- Navigation optimisation: we improve the navigation of your online shop to ensure a simple and intuitive user experience that encourages purchases.
- Conversion Rate Optimisation: we use a range of CRO (Conversion Rate Optimisation) tactics to increase sales and convert visitors into buyers.
Construction of backlinks
- Building quality links: we develop strategies to build quality backlinks that improve your online store’s authority and visibility in search engines.
Monitoring, analysis and reporting
- SEO monitoring and analysis: We provide regular SEO analysis and monitoring to assess the effectiveness of strategies and make necessary adjustments.
- Reporting: We produce comprehensive reports that show your online store’s performance, traffic, conversion rates and other key metrics.
Retargeting and email marketing
- Retargeting campaigns: we use retargeting strategies to attract back previous visitors to the website and encourage them to buy.
- Email marketing optimisation: we create targeted and personalised email marketing campaigns that increase customer engagement and loyalty.
The services offered by our digital agency are designed to ensure that your e-commerce platform runs smoothly, attracts quality traffic and increases sales. Our experienced team will work with you to create a tailored SEO strategy that meets the unique needs and goals of your business.
Examples of using e-store SEO
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Clothing shop: We optimised the category and product pages using specific keywords such as “organic cotton T-shirt”, which boosted the position of these pages in searches.
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Technical Products E-shop: we improved page loading times and added detailed product descriptions, which increased the visibility and user experience of the pages.
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Beauty and cosmetics: we create blog posts on specific beauty products and treatments to raise awareness and visibility.
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Sports equipment online shop: we used local SEO tactics to reach people interested in specific sports in different geographical areas.
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Household appliance dealer: We used customer reviews and testimonials pages to literally increase the authority and credibility of the site.
E-commerce SEO is a dynamic and ever-changing field where constant attention and adaptation are required to succeed. Our experienced team is here to help optimise your online store, giving you a better ranking in search engines and contributing to your digital growth and success.
How to check your website's SEO indicators independently and for free
SEO (search engine optimisation) is an important component of digital marketing. Fortunately, there are a number of free tools to help you assess the SEO health and speed of your website. Here are some of the best tools to do this:
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Google Analytics: detailed analysis of your website traffic and user behaviour. Google Analytics.
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Google Search Console: A tool to monitor your website’s performance in Google search results. Google Search Console
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GTmetrix: analysis of website load speed and performance. GTmetrix
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Google PageSpeed Insights: website speed assessment and recommendations for improvement. Google PageSpeed Insights
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MozBar: Browser extension for quick SEO analysis, including domain and page authority. MozBar
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Ubersuggest: Keyword ideas, SEO scores and content ideas. Ubersuggest