What is social media management and what is it for?
Social media management is the process of using social media platforms as tools to promote your brand, products or services and engage with your target audience. It covers a wide range of activities aimed at creating and maintaining a corporate or personal brand presence online. Here are the main components of social media management:
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Content strategy: identify the type of content to be published on different platforms, its frequency and its objectives. It’s important to understand that content needs to be tailored for each platform, whether it’s Instagram, Facebook, Twitter, LinkedIn or TikTok.
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Content creation and curation: involves not only creating original content, but also selecting interesting material from other sources that may be of interest to the target audience. This can be text, graphics, video or audio content.
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Publication schedule: determining the optimum publication time to maximise audience reach and engagement. The use of automated tools for timing posts helps maintain a constant presence on social media.
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Communicating with the target audience: Responding to comments, managing communities, creating polls and interacting with followers. This will help to strengthen the relationship with the target group and increase the level of involvement.
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Monitoring and analytics: tracking effectiveness indicators such as reach, engagement, clicks, conversions, etc. Analytics can help you understand which content types work best and how to improve your strategy.
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Social media advertising: using paid tools to promote content, products or services. This includes targeting, creating advertising campaigns and optimising budgets.
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Crisis management: responding to negative comments, complaints or problems on social media. It is important to manage crisis situations quickly and effectively to minimise potential damage to brand reputation.
Our social media management services and how we work:
Our social media management is designed to effectively promote your brand in the digital space. We offer the following basic services:
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Developing a social media strategy: defining goals and objectives, drawing up an individual action plan for each social platform.
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Content creation and curation: creating unique and targeted content, including texts, graphics and videos, adapted for each platform.
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Post management and scheduling: managing your brand’s regular and effective presence on social media, using automated tools to schedule posts.
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Interactive communication with the target audience: Manage comments, send messages, organise competitions and polls to strengthen the connection with your target audience.
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Analytics and reporting: regular reporting on key performance indicators (KPIs), including reach, engagement, conversions.
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Managing advertising campaigns: creating and optimising paid advertising campaigns on social media to maximise ROI.
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Crisis management: responding swiftly and professionally to negative comments and managing brand reputation in crisis situations.
How we work
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Analysis of your business and target audience: before we start, we will carry out an in-depth analysis of your business, products/services and study your target audience.
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Developing a personalised strategy: based on the data we receive, we will create a unique social media strategy for your brand, including the selection of appropriate platforms and a content plan.
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Execution and management: we take full control of your social media, implementing your strategy through quality content and active engagement with your target audience.
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Monitoring and optimising: we constantly analyse the effectiveness of our activities, making adjustments to strategy and tactics to achieve the best results.
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Regular reporting:We provide you with full and transparent reporting on results and KPIs, allowing you to see the real progress and ROI of our efforts.
Some examples:
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GoPro: This brand is actively using Instagram to showcase high-quality photos and videos taken with their cameras. GoPro is creating a community around its product by encouraging users to share their images with the hashtag #GoPro. This increases inclusiveness and shows the versatility of using these products.
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Airbnb: Airbnb highlights unique accommodation and exciting travel experiences on Facebook and Instagram. They use photos of real hosts and guests, creating a trustworthy and inviting atmosphere. Airbnb also makes skilful use of storytelling to strengthen the emotional connection with its audience.
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Nike: Nike successfully uses social media to promote its brand and products. They focus on motivational content, inspiring stories of athletes and high-quality images. Nike actively engages with its audience, responding to comments and incorporating them into its marketing strategy.
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Red Bull: This brand has positioned itself not only as a beverage company, but also as a media company that is active on social media. Red Bull creates exciting content related to extreme sports and adventure, attracting target audiences and increasing brand awareness.
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Dove: Dove uses its social media platforms to promote the concept of natural beauty and self-acceptance. Dove’s campaigns, in particular #RealBeauty, have been widely recognised for their social relevance and positive impact on public opinion. This has enabled the brand to create a deep emotional connection with its audience.
