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Welcome to a world where the quality of your online presence can determine the fate of your business. We don’t just optimise websites, we transform them, making them more visible, faster and more efficient. Technical SEO is both an art and a science that allows you to unlock the full potential of your website on the internet. We pay attention to every detail – from the code to the site structure – to ensure that your site is not only well indexed in search engines, but also delivers a quality user experience. It’s the key to growing your audience, boosting sales and strengthening your brand position in the digital world.
What is technical SEO? Definition and main components
Technical SEO is the optimisation of the technical aspects of your website that affect its indexing and ranking in search engines. The main components of technical SEO include:
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Site load speed analysis and optimisation: In the information age, page load speed is critical. We perform a thorough site performance analysis, optimize images, minimize CSS and JavaScript code, and improve server response speed. This not only improves the perception of your site by visitors, but also helps you to achieve higher search engine rankings.
Example: reducing the loading time of an e-commerce site from 6 seconds to 2 seconds increased the conversion rate by 30%.
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Mobile optimisation: In a world where most users search for information via mobile devices, optimising your site for mobile devices is not only important, it’s essential. We will test and optimise your site, ensuring it displays and performs flawlessly on all devices.
Example: after optimising a tourism company’s site for mobile devices, mobile traffic increased by 50% and bookings made through mobile devices increased by 35%.
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Optimising site structure and navigation: site structure is important for both search engines and users. We analyse and optimise the structure of your site to improve its indexing and the ease of navigation for users. A clear and logical site structure will help search engines better understand the content of your site and increase visitor satisfaction.
Example: restructuring the structure of an educational site improved its indexing by 40% and increased the time spent by users on the site.
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Security and data protection: in the age of cyber-attacks, the security of your site is a priority, not only for you but also for your customers. We implement solutions to protect your site from hacking, viruses and data leakage, which increases customer trust and positively impacts your site’s search engine rankings.
Example: the installation of SSL certificates and the implementation of reinforced security measures on a law firm’s website not only strengthened its search engine rankings, but also increased the number of online consultations.
Why is technical SEO necessary for your business?
In a digital world where every competitor is striving to achieve leading positions in search results, technical SEO becomes not just an important, but an essential part of your overall online strategy. Technical SEO can help improve not only your site’s visibility in search engines, but also the overall impression it makes on visitors. This means not only more traffic, but also higher conversion rates, customer loyalty and strengthening your brand.
- Better visibility and ranking: a technically optimised site will be indexed and ranked more easily in search engines, leading to higher positions in search results.
- Increased conversion rate and customer retention: an optimised site attracts and retains a target audience, which increases sales and improves overall brand image.
- Long-term growth prospects: technical SEO provides a solid foundation for future marketing initiatives and adapts to changes in the digital world.
Our unique approach to technical SEO: from analysis to execution
We approach technical SEO not as a one-off service, but as a strategic process aimed at the long-term development of your website.
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Preliminary analysis and strategy development: our process starts with a thorough analysis of your site. We will look at current performance, load speed, structure and security and mobile optimisation. This phase allows us to understand which areas of the site need improvement and which solutions would be most effective.
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Comprehensive diagnostics and troubleshooting: our team of professionals will analyse every aspect of your site in detail, from code to content, and make all the necessary fixes for optimal performance.
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Site structure and navigation optimisation: we review your site structure to ensure intuitive navigation and better indexing by search engines. This not only improves the user experience, but also helps search engines to scan and index your site more effectively.
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Improving security and data protection: in an era of cyber-attacks, we focus on strengthening the security of your site. The work will include installing SSL certificates, implementing protection measures against hacking and preventing data breaches.
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Continuous monitoring and optimisation: Technical SEO is an ongoing process. We regularly monitor and analyse your site’s performance to react quickly to changes in search engine algorithms and web design trends.
The benefits of technical SEO for your business: not just search engine optimisation, but value creation.
Technical SEO not only improves your site’s visibility in search engines, but also creates a solid foundation for its long-term growth online. Your investment in technical SEO ensures:
- Better visibility and ordering: Optimising the technical aspects of your site improves its ranking in search engine results.
- Higher conversion rates and customer loyalty: An optimised site attracts and retains a target audience, boosting sales and reinforcing overall brand image.
- Long-term growth prospects: Technical SEO provides a solid foundation for future marketing initiatives and adapts to the changing digital world.
Our service: from analysis to implementation
Our approach to technical SEO is not a one-off service, but a strategic process aimed at the long-term development of your website.
-
Preliminary analysis and strategy development: our process starts with a thorough analysis of your site. We assess current performance, load speed, structure, security and mobile optimisation. This phase allows us to understand which areas of the site need improvement and which solutions would be most effective.
-
Comprehensive diagnostics and troubleshooting: our team of professionals will conduct a comprehensive analysis of your site, from code to content, making the necessary improvements to achieve optimal performance.
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Site structure and navigation optimisation: we redesign your site structure to ensure intuitive navigation and better indexing by search engines.
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Strengthening security and data protection:In the era of digital security, we focus on strengthening the protection of your site. The work includes installing SSL certificates, implementing cyber security measures and preventing data breaches.
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Ongoing monitoring and optimisation: Technical SEO is an ongoing process. We regularly monitor your site’s performance and make the necessary adjustments to adapt to changes in search engine algorithms and web design trends.
How to check your website's SEO indicators independently and for free
SEO (search engine optimisation) is an important component of digital marketing. Fortunately, there are a number of free tools to help you assess the SEO health and speed of your website. Here are some of the best tools to do this:
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Google Analytics: detailed analysis of your website traffic and user behaviour. Google Analytics.
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Google Search Console: A tool to monitor your website’s performance in Google search results. Google Search Console
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GTmetrix: analysis of website load speed and performance. GTmetrix
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Google PageSpeed Insights: website speed assessment and recommendations for improvement. Google PageSpeed Insights
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MozBar: Browser extension for quick SEO analysis, including domain and page authority. MozBar
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Ubersuggest: Keyword ideas, SEO scores and content ideas. Ubersuggest