Table of contents
Introduction
Google Ads account management and optimisation is one of the most important services we offer our clients. This is a fundamental component of a successful digital marketing strategy, allowing businesses to maximise their visibility on Google Search and other Google platforms. Our goal is to help you get the best results by taking advantage of all the opportunities Google Ads has to offer.
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A powerful tool
Google Ads is a powerful tool that allows you to target your ads with great precision and flexibility. Whether it’s text-based search ads, banner ads, video ads or in-app ads, Google Ads offers a wide range of ad formats to suit every goal and budget. With our service, you can tailor your advertising campaigns to reach your target audience in the most effective way.
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Aspects
Our Google Ads account management service covers a number of important aspects. First, we help you define and target your ideal audience using Google’s extensive demographic data and user behaviour analysis. Secondly, we provide in-depth keyword research and optimisation to ensure maximum visibility and effectiveness of your ads. In addition, we monitor and analyse the performance of your advertising campaigns in real-time, providing you with detailed reports and recommendations for further optimisation.
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Performance
Our team of experts is committed to achieving your business goals, using innovative strategies and best practices. We understand that every business is unique, and that’s why we tailor our approach to your needs and goals. Whether your goal is to increase web traffic, generate more sales leads or raise awareness of your brand, our Google Ads account management service is here to help you achieve maximum ROI.
By taking advantage of the analytics and performance metrics provided by Google Ads, we ensure that your advertising budget is used as efficiently as possible. Our aim is not only to reach your target audience, but also to create campaigns that engage and attract potential customers, ultimately leading to conversions.
From optimising to creating a new account
Our digital marketing agency offers a professional Google Ads account management service, focused on optimising existing accounts as well as creating and managing new accounts. Our goal is to help businesses make the most of Google Ads to reach their target audience effectively and increase their digital visibility.
Optimising your existing Google Ads account
For an existing account, we focus on reviewing and analysing it to identify potential problems and optimisation opportunities. Our team of experts will assess your current campaigns, keywords, advertising messages and targeting strategies. We will then develop a tailor-made plan that includes:
- Optimising your keyword strategy to ensure higher visibility and better results.
- Improving the quality and relevance of ads to increase click-through rates (CTR) and conversions.
- Fine-tuning targeting to reach the right audience and maximise return on investment (ROI).
- Managing the budget and tenders to ensure the best possible result within the given budget.
Creating and managing a new Google Ads account
For a new account, we start with a thorough understanding of your business objectives and target audience. We will then create a Google Ads account that is fully tailored to your needs, including:
- Creating campaigns that target your business goals.
- Keyword and target audience research to ensure maximum effectiveness of your ads.
- Creating advertisements and promotional texts that speak to your target audience and encourage them to take action.
- Ongoing analytics and performance monitoring to optimise campaigns in real time and ensure the best results.
Our service goes beyond account setup and initial strategy development; we also provide ongoing management and optimisation to ensure your campaigns remain relevant and effective in an evolving digital landscape.
Full audit of your Google Ads account
In addition to Google Ads account management and optimisation, we also offer a comprehensive Google Ads audit service. In our experience, advertising campaigns are often set up inaccurately or incompletely, leading to wasted resources and missed targets.
Incorrectly chosen keywords, insufficiently specified minus words, inappropriate targeting, confusing ad groups and imprecise wording are common mistakes that our audits often uncover. In addition, it is common for there to be no tracking of conversions, which makes it difficult to measure results and evaluate the success of a campaign.
Our Google Ads audit process includes the following steps:
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Account structure review
- Goal: Ensure optimal organisation of advertising groups and campaigns.
- Activities: in-depth analysis of account structure and organisation.
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Keyword analysis
- Goal: Identify ineffective or inappropriate keywords and find new potential keywords.
- Activities: review existing keywords and suggest new ones.
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Review of targeting strategies
- Purpose: To check that the target group’s choices are in line with the company’s objectives.
- Actions:Analysis of targeting opportunities and target groups.
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Checking the content and headlines of advertisements
- Purpose: To ensure the relevance and persuasiveness of advertisements.
- Activities: critical evaluation of the content and headlines of advertisements.
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Conversions tracking
- Purpose: To verify that the conversion tracking settings are correct.
- Activities:Review of conversion tracking systems and processes.
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Drafting recommendations
- Purpose: To offer practical suggestions for optimising your account.
- Actions:Preparation of a detailed report based on the results of the audit.
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Landing Page Analysis
- Purpose: To assess the relevance and user-friendliness of landing pages.
- Activities: review landing sheets and make recommendations for improvements.
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Use of advertising extensions
- Goal: Improve the visibility and effectiveness of advertisements through advertising extensions.
- Activities: analysis and recommendations on the use of advertising extensions.
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Budgetary breakdown control
- Goal: Ensure optimal use of the advertising budget.
- Activities: analysis of budget allocation and bidding strategies.
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Competitor analysis
- Goal: Understand your company’s position in the market compared to your competitors.
- Activities: market and competitor analysis in Google Ads.
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Analysis of the Quality Scoreboard
- Aim: To assess the quality score of advertisements and its impact on the effectiveness of an advertising campaign.
- Activities: analysis of quality scores and their determinants.
This structured approach ensures that all key aspects of your Google Ads account are thoroughly audited, providing a clear roadmap to increase campaign effectiveness and maximise return on investment.
Why is continuous optimisation and performance monitoring important?
Continuous optimisation and testing is an integral part of Google Ads campaign management, requiring constant attention and adjustment. It’s important to understand that a successful Google Ads campaign is not a one-off set-up; rather, it’s an ongoing process that involves regular analysis, testing and optimisation according to changing market conditions and campaign results.
How continuous optimisation ensures the success of Google Ads campaigns
- Dynamic market environment: the world of digital marketing is constantly changing, including the level of competition, consumer behaviour and Google algorithms. What worked yesterday may not work tomorrow. This is why it is important to keep abreast of market changes and adapt your campaigns accordingly.
- Maximising campaign effectiveness: with regular testing and optimisation, you can identify what works best and what needs improvement. This allows you to target your budget on the most effective elements, thereby increasing the overall ROI of your campaign.
- Changes in target audience: consumer preferences and behaviour may change over time. With continuous optimisation, you can ensure that your campaigns remain relevant and reach your target audience in the most effective way.
The importance of testing
Testing is a fundamental part of the optimisation process. A/B testing or split-testing allows you to compare two or more versions of an ad, landing page or other campaign element to see which one performs better. This means making informed decisions based on data, not just intuition.
Adaptation
Successful Google Ads campaign management requires a willingness to adapt. This includes making changes in real time according to campaign results and the external environment. For example, if you notice that certain keywords aren’t driving the conversions you want, you may need to replace them or adjust your bids. Similarly, if a new trend or change in consumer behaviour emerges, campaigns need to be adapted accordingly to stay competitive.
In summary, the success of Google Ads campaigns depends on constant attention, analysis and adjustment. It is not a ‘set it and forget it’ type of endeavour; it is dynamic and requires active leadership. Our role as your digital marketing partner is to ensure that your campaigns not only run successfully, but also continue to achieve success through continuous optimisation and testing.
Who can use my service?
The Google Ads account management and optimisation service is suitable for businesses of all sizes and at all stages. Whether you’re a new start-up looking to enter the market or a long-established business looking to increase your digital footprint, my service is designed to meet your specific needs.
Who can use my service?
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Start-ups: if you’re a new business entering the market, we’ll help you build a solid foundation for digital marketing by maximising the potential of the Google Ads platform.
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Experienced businesses: if you already have a solid foothold in the market but want to expand your digital footprint, I can help you increase the reach and effectiveness of your Google Ads campaigns.
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Businesses of all sizes: my service is adaptable to small, medium and large businesses, offering a tailored approach and strategy for each.
The aim is to help you achieve your digital marketing goals by providing professional Google Ads account management and optimisation, leading to increased visibility, higher conversion rates and a better return on investment.
