Facebook pixel setup: optimise your online ads and increase conversions with a professional Facebook pixel setup that allows you to track and analyse the behaviour of your target audience.
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What is a Facebook pixel?

A Facebook pixel is a small piece of code that can be added to a website. Its main purpose is to track the behaviour of website visitors and collect data to help understand how people use the website. This is particularly useful for marketers who want to optimise and target their Facebook ad campaigns.

  • Pixel collects data such as which pages are visited, which products are viewed or added to the shopping cart, and what activities are performed on the website. This data can then be used to build audiences and measure the effectiveness of ads on Facebook.
  • For example, if someone visits your website and looks at a particular product, but does not buy it, a Facebook pixel can use that information to show that person relevant ads on Facebook later that may encourage them to make a purchase.
  • In addition, the Facebook pixel helps you measure the effectiveness of your ads by tracking how many people come to your website after seeing an ad and take the desired action, such as making a purchase or filling in a contact form. This provides valuable feedback to marketers, helping them to refine their advertising strategy and achieve better results.
  • The use of the Facebook pixel also allows for more precise targeting and personalisation. For example, if you know that visitors to your website are interested in certain products or services, you can create target groups of people with similar interests and show them relevant ads. This means your ads are more relevant and more likely to attract the attention of your target audience.
  • In addition, the Facebook pixel helps track conversions. This means you can see exactly how many sales, registrations or other desired activities have occurred as a result of your Facebook ads. This information is invaluable as it helps to measure the effectiveness and ROI (return on investment) of an advertising campaign.

Setting up a Facebook pixel requires technical knowledge, as it needs to be integrated into the website code. But once installed, it works automatically, collecting and transmitting valuable information that can be used to optimise marketing campaigns.

What is a Facebook pixel for?

Setting up and installing a Facebook pixel is essential as it’s the only way you can accurately measure and analyse the results of your Facebook ads. Here are some reasons why installing a Facebook pixel is important:

Accurate tracking of conversions

The Facebook pixel allows you to track how users behave on your website after seeing an ad on Facebook. This includes activities such as buying products, registering, filling in forms or other important conversions. Without a pixel, it is not possible to know exactly whether your ads have triggered these actions.

Measuring ROI (return on investment)

The Facebook pixel helps you measure how much your ads have generated in sales or other relevant activities compared to the ad budget spent. This will give you a clear picture of the cost-effectiveness of your advertising campaign.

Optimising advertising

The data collected by the pixel will tell you which ads work best. This allows you to tailor your advertising strategy accordingly, targeting resources to the most effective ads and audiences. Read more…

Re-engaging the target group

The Facebook pixel allows you to create audiences of people who have already visited your website or taken certain actions. This means you can retarget them, increasing the likelihood that they will be interested in your product or service.

Long-term data collection

Pixel installation allows you to collect data over a longer period of time, giving you a deeper insight into how people respond to your ads and website. This information is invaluable if you want to continuously improve your marketing strategy.

facebook pixel setup

What do we offer?

Our agency offers a highly skilled Facebook pixel installation service that is critical to your digital marketing arsenal. Under our expert guidance, we ensure that the pixel is seamlessly integrated into your website and configured exactly according to your business specifications and marketing objectives.

  • The introduction of the Facebook pixel opens the door to a deeper understanding of how visitors to your website behave after seeing ads targeted through Facebook. This technology allows you to track conversions, analyse return on investment (ROI) and fine-tune advertising strategies to maximise the results you achieve.
  • Our service covers the entire process from pixel generation to successful implementation on your website. We don’t stop at technical installation, we also offer in-depth consultancy to ensure you have a clear understanding of the data collected and how to use it strategically to improve your marketing effectiveness.

Choosing our service will give you peace of mind knowing that your Facebook pixel has been expertly installed and will effectively support your digital marketing goals.

  1. Facebook advertising
  2. Instagram advertising
  3. Facebook pixel setup
  4. Social media marketing
  5. Social media analysis and targeting
  6. Social media retargeting
  7. Social media management
  8. Content creation on social media
Contact us today to install a Facebook pixel and start seeing real results from your digital marketing.