Content creation and SEO optimisation - professional service to improve the quality of your web content and search engine positioning.
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Content creation and SEO optimisation is a two-part process that is essential for any successful website. It combines creativity and technical skills to create content that not only engages the reader, but also improves a website’s ranking in search engines.

Content creation and SEO optimisation is a process that involves creating high-quality, relevant and engaging content that is optimised for search engines. This means using keywords strategically, structuring content and optimising it to increase organic traffic and improve website visibility.

Content creation and SEO optimisation options

We offer a wide range of options:

  • Keyword research and use: we find and use keywords that attract your target audience.
  • Creating quality content: creating original and engaging content that speaks to your target audience.
  • Technical SEO: We optimise your website to make it search engine accessible and indexable.
  • Content marketing strategies: We use content to tell your brand story and build a trusted reputation.
Content creation and SEO optimisation, Page relevance

The importance of content in SEO

The first and one of the most important steps for SEO content creation services is to understand the importance of content in search engine optimization (SEO). Content is at the heart of digital marketing – it’s not just a means of conveying information, but plays a vital role in increasing your website’s visibility on search engines like Google. Here’s a more in-depth look at the importance of content in SEO:


Search engines always try to provide users with the most relevant and highest quality content according to their search queries. It is therefore important that your website content is carefully designed and optimised for the keywords and phrases that your target audience uses. Relevant content will help your website to rank better in search results, which in turn leads to more traffic and better visibility online.


Google and other search engines value the quality of content very highly. This means that the content on your website must not only be relevant, but also informative, well-written and of value to users. High-quality content helps to improve your website’s credibility and authority, which are important factors in search engine rankings. In addition, quality content also helps to engage users and keep them on your website for longer, which is also an important SEO aspect.

As part of our SEO content creation service, we not only focus on integrating keywords into your website’s content, but also ensure that this content is of high quality and matches the search intent of your target audience. Our goal is to create content that not only helps improve your website’s position in search results, but also increases user satisfaction and loyalty to your brand.

SEO content creation process

The SEO content creation process is a carefully planned and methodical approach to ensure that your website’s content has maximum relevance and visibility in search engines. Our digital marketing agency follows these steps to create effective and impactful SEO content:

Defining objectives and developing an atra strategy

  • Understanding your business and marketing objectives: we start the process by identifying the specific objectives of your company and the needs of your target audience. This will help us design a content strategy that supports your overall business objectives.
  • Setting SEO goals: we define SEO-specific goals such as increasing visibility in search engines, increasing targeted traffic and improving conversion rates.

Exploring and selecting keywords

  • Keyword analysis: we carry out an in-depth keyword analysis to identify the terms and phrases your potential customers are using in search engines. This includes both the main keywords and long-tail keywords related to your products or services.
  • Keyword selection: we select the optimal set of keywords that are relevant to your content and have the potential to generate quality traffic.

Content planning

  • Creating a content calendar: we develop a content calendar that defines when and what type of content is created and published. This includes blog posts, articles, product descriptions and other types of content optimised for selected keywords.
  • Developing topics: we create a list of topics that match your target audience’s interests and search intentions, ensuring all content is relevant and engaging.

Creating content

  • Writing quality content: We create quality, optimised content that integrates naturally selected keywords while providing value and information to your target audience.
  • Following SEO best practices: We ensure that all content follows SEO best practices, including optimising titles, adding meta descriptions and using content tags.

Publishing and promoting content

  • Publishing content: we publish the content you create on your website or blog, ensuring that it is easy to find and accessible to your audience.
  • Content promotion: we use a variety of channels such as social media, email marketing and other digital marketing tactics to promote your content and increase its visibility.

Monitoring, analysis and optimisation

  • Performance monitoring: we regularly monitor content performance using analytics tools to measure traffic, user engagement and conversion rates.
  • Optimisation: we analyse the data we collect and make adjustments to content and strategy where necessary to improve SEO performance and achieve better results.

Our SEO content creation service is designed to ensure your website gets maximum visibility in search engines while increasing engagement and conversions. Our experienced team will work with you to create relevant, engaging and optimised content that supports your digital marketing goals.

Content creation and SEO optimisation

Ongoing Seo content optimisation and analysis

Ongoing optimisation and analysis are essential components of an SEO strategy that will ensure your website’s long-term success in search engines. This process is designed not only to maintain, but also to improve your website’s position in search results by responding to changes in search engine algorithms and web user behaviour. Our digital marketing agency implements the following principles to ensure continuous optimisation and analysis of your SEO strategy:

Monitoring effectiveness

  • Use of analytics:We use a variety of analytics tools, such as Google Analytics and Google Search Console, to monitor the performance of your website. This includes analysing traffic sources, page views, user behaviour and conversion rates.
  • Keyword rankings monitoring: we continuously monitor the position of selected keywords in search results to assess the effectiveness of your SEO strategy and make any necessary adjustments.

Content and keyword analysis

  • Content review: we regularly review and analyse the content of your website to ensure it is relevant and optimised. This includes updating outdated content and creating new content to meet the changing needs of the target audience.
  • Keyword update: We constantly analyse and update the list of keywords, adding new keywords and removing those that do not produce the desired results.

Analysis of competitors’ activities

  • Competitor monitoring: we keep an eye on your main competitors and their SEO strategies. This will help identify new opportunities and trends that we can implement in your SEO strategy.

Improving feedback and user experience

  • Optimising the user experience: we regularly analyse the user experience of a website, identifying and removing potential obstacles that may affect user satisfaction and conversion rates.
  • Collecting feedback: We encourage feedback from your website users to better understand their needs and preferences. This information helps us to continuously improve the content and functionality of the website.

Improving technical SEO

  • Conducting a technical review of the website: We regularly conduct technical SEO reviews to identify and correct website structural issues that may affect search engine indexing and user experience.

Ongoing optimisation and analysis require constant attention and adaptation to ensure your website has maximum visibility and competitiveness in the digital world. Our agency is committed to the success of your SEO strategy, providing consistent support and expertise at every stage.

Examples of service use

  1. E-shop: we improved the content and SEO of product pages, which led to increased traffic and sales.
  2. Provider: we regularly create blog posts optimised for your target keywords, increasing visibility and queries.
  3. Tourism company: We optimised the descriptions of travel packages, which improved their ranking in search engines.
  4. Health and wellbeing: we create and optimise articles on health and wellbeing products, increasing brand credibility and traffic.
  5. Technology Start-up: We helped create technical blog posts optimised for specific keywords, increasing their visibility and authority.

This service is key to the success of your website. Our specialists are ready to help you on this journey, creating content that speaks to your target audience and improves your website’s ranking in search engines. Get in touch to start transforming your website today!

Content creation and SEO optimisation

How to check your website's SEO indicators independently and for free

SEO (search engine optimisation) is an important component of digital marketing. Fortunately, there are a number of free tools to help you assess the SEO health and speed of your website. Here are some of the best tools to do this:

  1. Google Analytics: detailed analysis of your website traffic and user behaviour. Google Analytics.

  2. Google Search Console: A tool to monitor your website’s performance in Google search results. Google Search Console

  3. GTmetrix: analysis of website load speed and performance. GTmetrix

  4. Google PageSpeed Insights: website speed assessment and recommendations for improvement. Google PageSpeed Insights

  5. MozBar: Browser extension for quick SEO analysis, including domain and page authority. MozBar

  6. Ubersuggest: Keyword ideas, SEO scores and content ideas. Ubersuggest

Want more traffic and better results from your website? Get in touch with our content creation and SEO optimization service and take your brand to the next level!