Target group analysis and segmentation: an advanced service to fine-tune your marketing strategies and increase your effectiveness.
Everything you need in marketing is in one place!
Table of contents


Our YouTube video advertising service includes in-depth audience analysis and segmentation, critical steps for any successful marketing campaign. During these processes, we identify and categorise potential customers into sub-groups based on their different characteristics, including demographic, geographical, psychological and behavioural factors.

The aim is to gain a deeper understanding of who to target your marketing activities at and how to do it most effectively. This allows us to create customised YouTube video ads that resonate with your target audience, increasing both engagement and conversion rates.

Our process includes the following steps:

  1. Defining your target audience: we define the profile of your ideal customer by analysing demographic, geographical and other relevant characteristics.
  2. Segmentation: we divide your target audience into sub-groups according to their different needs, interests and behaviours to create even more personalised ads.
  3. Designing your marketing strategy: we develop strategies based on audience analysis and segmentation to ensure your message reaches the right audience at the right time and in the right place.
  4. Creating and optimising ads: creating visually engaging and content-rich video ads optimised for the YouTube platform and tailored to target audience segments.
  5. Monitoring and analysis of results: We monitor the effectiveness of your ads and collect performance data to optimise campaigns and maximise ROI.

Our YouTube video advertising service is designed to help you effectively reach your target audience and achieve your marketing goals. Whether your goal is to raise brand awareness, increase web traffic or boost sales, our tailored approach and commitment to results will help you achieve the success you want.

What is the service, what are the possibilities?

Our YouTube video advertising service includes audience analysis and segmentation, which are essential steps for successful targeting of marketing activities. Target group analysis and segmentation allow us to identify and sub-group potential customers based on their different characteristics to ensure maximum effectiveness of marketing activities. This process involves:

  • Demographic segmentation: we divide potential customers into sub-groups based on their gender, age, income, education level and other demographic factors. This allows us to tailor advertising messages that resonate with specific demographic groups.

  • Geographic segmentation: we develop marketing strategies based on the location, region, city or country of potential customers. This approach allows us to target ads to geographically relevant audiences, increasing the relevance and effectiveness of ads.

  • Psychological segmentation: we focus on personality types, lifestyles or values to help understand what motivates people to buy. Psychological segmentation allows us to create ads that speak to the deeper emotions and values of viewers.

  • Behavioural segmentation: we analyse consumption patterns, brand loyalty or purchase frequency to understand how and why people buy certain products or services. This information helps us to create targeted advertising campaigns based on the past behaviour and preferences of potential customers.

Our YouTube video advertising service uses these segmentation methods to ensure your ads are targeted to the right audience, maximising the effectiveness of your marketing budget and increasing the impact of your ads. Our aim is to help you reach the people most likely to be interested in your products or services, and create campaigns that generate real results.

Target group analysis and segmentation

How can we help your business?

Our service offers the following benefits:

  • Target resources efficiently: We allow you to tailor your marketing activities to the specific needs and preferences of each target group, ensuring optimal use of resources and increasing the effectiveness of your marketing campaigns.

  • Improve message relevance: we help you create messages that speak to the specific needs of each target audience, making your marketing communications more relevant and effective.

  • Boost sales and customer satisfaction: Our service will help you better understand your customers’ needs and desires, enabling you to offer them the right products or services. This not only increases sales, but also improves customer satisfaction and loyalty.

  • Reduce marketing costs: With more precise targeting and segmentation, you can reduce the cost of ineffective and scattered campaigns, by targeting your marketing budget where it will make the most difference.

Our aim is to ensure that your marketing activities are as effective as possible and that you get the maximum return on your marketing investment. Our experienced team will use their knowledge and skills to help you achieve your business goals, improving your brand visibility and strengthening your market position.

How our service Works

Our audience analysis and segmentation service is designed to be in-depth and focused on client needs:

  • In-depth market research: we carry out extensive research to gather data on your market, competitors and potential customers. This step is essential to understand the structure of the market and identify opportunities for your brand.

  • Data analysis and interpretation: We use state-of-the-art analytical tools and methods to analyse the data collected and identify the key audiences most likely to respond to your marketing activities. This process helps us to identify which customer segments are most important for your business.

  • Strategic recommendations: based on the results of the analysis, we offer tailored advice on how to optimise your marketing activities for each specific segment. Our recommendations include marketing messages, channel selection and campaign design to maximise the impact of your messages.

  • Ongoing support and optimisation: we provide ongoing support and advice to help you adapt your marketing strategies to market changes. Our aim is to ensure that your marketing activities remain relevant and effective, supporting the long-term growth of your brand.

A customer-centric approach means that all our services are designed with your company’s unique needs and objectives in mind.

Target group analysis and segmentation

Examples of analysis

  • Cafés chain: we identified different customer segments, such as students and working professionals, and provided them with relevant marketing.
  • Mobile app developer: We analysed user behaviour and segmented the market according to different user types.
  • Sporting goods store: we segmented customers by their sport and frequency of purchase, targeting them with tailored offers.
  • E-commerce platform: we developed different customer profiles based on their past purchases and browsing behaviour.
  • Charity: we identified different donor segments and adapted our message to increase donations.

Audience analysis and segmentation is not just a service, it’s an investment in the future of your business, helping you to build a stronger and more personal relationship with your customers. Our goal is to help you better understand and serve your customers, making every marketing dollar more effective.

Target group analysis and segmentation
Don't miss the opportunity to reach your target audience effectively and creatively. Call or email us to discuss how we can help you tell your story and shape the future of your brand.