Conversion optimization: we offer strategic solutions to increase the conversion rate of your website and improve sales efficiency.
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Conversion optimization and the nature of conversion

Conversion optimization is defined in the context of digital marketing as the action of a website visitor that meets a goal set by the website owner. It is the process by which a website visitor becomes an active user or customer by performing an action that creates value for the website owner or company. Conversions can be very varied and depend on the objectives of a particular website or business.

Some examples of conversion:

  1. East: A visitor to an online store makes a purchase, which is the main conversion goal of most e-commerce sites.
  2. Filling in the contact form: a potential customer fills in a contact form on the website, leaving their contact details or a query.
  3. Subscribe to the newsletter: the visitor registers for the newsletter by showing interest in the company’s offers and news.
  4. Downloading a file: a user downloads, for example, a product manual, white paper or other digital content.
  5. Use a demo version: to start using a demo version of a software or service.
  6. Registration: the user creates an account or registers for a service offered by the website.
  7. Social media following: the visitor will follow the company on social media channels.

The importance of conversion:

Conversion is important as it is one of the main ways to measure the success of a website or marketing campaign. The conversion rate (the percentage of conversions out of the number of visits) gives a business or website owner information about how effectively their website is meeting their goals. A high conversion rate shows that a website is user-friendly and can persuade visitors to take the action you want. This is why conversion optimisation – a process aimed at improving conversion rates – is critical to digital marketing strategy.

Analysing and optimising conversion enables businesses to better understand their target audience’s behaviour, identify potential barriers to conversion and adapt their marketing activities to increase customer engagement and revenue.

Conversion optimization

What is conversion optimisation?

Conversion optimization is a process that relies on a data-driven approach to analyse and understand visitor behaviour on a website. It is designed to increase the number of visitors to a website or e-shop who take a desired action – be it making a purchase, filling in a contact form, subscribing to a newsletter, or other purpose. As part of this process, we use a variety of methods and tools to identify and remove the obstacles that visitors may encounter on their journey to conversion.

Conversion optimization methods and tools include:

A/B Testing: one of the most common methods of conversion optimization, where two or more versions of a website are tested in parallel to determine which one gives a better conversion rate. It helps to make informed decisions about changes to website elements such as call to action (CTAs), headlines or design.

User experience research: user experience (UX) research involves mapping the user journey, usability testing and user interface (UI) analysis to identify potential issues and improve website navigation and interaction.

Target Audience Analysis: Understanding your target audience in depth, including their needs, behaviours and preferences, allows you to create more personalised and relevant marketing messages that increase conversion rates.

Optimising page speed: Improving the loading speed of your website is an important aspect of increasing conversions, as slow pages can lead to lost visitors. Optimising page speed involves identifying and solving technical problems that may affect page load times.

Content optimisation: creating compelling and relevant content that meets the needs of visitors and encourages them to take the desired action. This includes optimising product or service descriptions, blog posts and landing pages.

Conversion optimisation requires constant testing, analysis and adjustment. Our agency offers a holistic approach to conversion optimisation, using data-driven analytics and state-of-the-art tools to help you achieve better results. Our aim is not only to increase conversion rates, but also to improve the overall user experience on your website, ensuring that visitors stay happy and return.

Conversion optimization

The conversion optimisation process and how our service can help customers

Our service starts with an in-depth analysis of your website to understand exactly where and why visitors choose to convert or leave. Our aim is to identify potential bottlenecks and optimise the page in a way that increases conversion rates. To this end, we are implementing a series of tests and changes, ranging from adapting titles and buttons to reorganising the content and navigation structure. In addition, we will review the technical aspects of your website, ensuring that the page load speed and mobile-friendliness are optimised.

Our conversion optimisation service is designed to help you increase your return on investment by boosting sales and/or enquiries without the need to increase traffic. This is particularly useful for e-commerce sites, where even a small percentage increase in conversion rates can lead to a significant increase in revenue. Our approach is strictly data-driven, focusing on measurable and real results.

Conversion optimization

Practical examples of the service

  1. Increasing e-commerce conversion rates: we helped an e-commerce client increase their conversion rate by 20% through user interface and product presentation optimisation.
  2. Improving lead generation: we developed a strategy that doubled the number of enquiries to another client’s website by optimising landing pages and CTAs.
  3. Reducing Bounce Rate: We significantly reduced the bounce rate per client website by optimising content and navigation to help visitors find what they’re looking for faster.
  4. Improving the mobile user experience: we optimised the mobile version for one client, which resulted in a 30% higher conversion rate among mobile users.
  5. A/B testing success: we implemented A/B testing, which helped one client to choose more effective design elements and sales copy, thereby increasing their conversion rate.

Conversion optimisation is not just about increasing sales; it’s also about maximising the potential of your website. Contact us today to see how we can help increase your website conversion rates and grow your business.

Start optimising conversions today and turn your website visitors into loyal customers! Get in touch for a personalised solution that will take your business to the next level.