SEO keyword research


SEO keyword research and its importance. SEO tips and tricks for successful web visibility.

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SEO keyword research – One of the most important tools for increasing the digital visibility of any business in marketing and SEO (search engine optimisation) in general. Our agency, specialising in SEO strategies and keyword research, stresses that sound keyword research is the cornerstone of a successful website.

Keyword research helps you understand what your potential customers are looking for and tailor your content to their needs. This article explains why keyword research is important and how to implement it effectively.

Importance of keywords

Keyword selection is the cornerstone of SEO strategy. They fall into three main categories:

  • Long tail: Precise and specific phrases that may bring less traffic but have a higher conversion rate. For example, “the best café in Tallinn’s Old Town” is a buzzword that attracts targeted traffic.

  • Short footnotes: These are more generic and often uncompetitive, but can generate a lot of traffic. “Cafe” is a short tail-word that is broader and less targeted.

  • Keywords: Words directly related to your company, essential for building brand awareness.

SEO keyword research

Keyword research process

The keyword research process requires a thorough approach:

  1. Generating keyword ideas: start with tools like Google Keyword Planner, SEMrush or Ahrefs. These tools provide insight into what people are searching for and help generate keyword ideas.

  2. Competitor analysis: analyse your competitors and the keywords they use. This will help identify opportunities where you can stand out in the market.

  3. Keyword complexity and volume analysis: assess how difficult it is to rank highly for certain keywords and what their search volume is. The aim is to strike a balance between competitiveness and search volume.

  4. Understanding user intent: it’s important to understand why someone is using certain keywords so you can create content that matches their search intent.

SEO keyword research

Implementation and optimisation

Once the keywords have been selected, the next step is to integrate them into the content of your website:

  • Integrate keywords into content: make sure that keywords are naturally included in your webpages’ titles, subheadings, meta-descriptions and body text.

  • Create quality content: content should offer value and be relevant to your target audience. High-quality content will help improve your website’s position in search results.

  • Monitor and optimise: use Google Analytics and other analytics tools to track how your selected keywords are performing and make changes if necessary.

SEO keyword research

Additional SEO strategies

  1. Optimise the most important pages: focus on the most important pages of your website, ensuring that each page is optimised for relevant keywords.
  2. User-friendliness: make sure your website is mobile-friendly and offers a smooth user experience for visitors.
  3. Content links and external links strategy: use content links to improve navigation and direct traffic to relevant pages. Get quality external links to increase the authority of your website.
  4. Content marketing and blogging: regularly create quality content to attract and retain your target audience, as well as boost your search engine ranking.
SEO keyword research


SEO is an ongoing process. This is why it is important to regularly monitor your website’s traffic, search engine rankings and user behaviour. Google Analytics and Google Search Console are tools that can help you measure progress and identify areas for improvement. Analyse the data and adapt your strategy accordingly to achieve the best results.

SEO keyword research is not a one-off task, but an ongoing process that requires regular adjustment and optimisation. Effective keyword analysis allows you to create targeted and relevant content that meets the needs of your potential customers.

Our agency is here to help you navigate the world of SEO, providing professional advice and services to help increase your website’s visibility and promote your business growth. If you have any questions or need help implementing your SEO strategy, please contact us. Together, we can take your website to the next level of success.

SEO keyword research
Do you want to increase your website's visibility in search engines and reach more potential customers? Our professional team is ready to help you every step of the way, from keyword research to content optimisation.