What is Google My Business management and optimisation?
Managing and optimising your GMB (Google My Business) is an important process aimed at improving the profile of your business in Google search and maps. This process involves a range of activities, from updating your company’s information to engaging with customer reviews, posting photos and events, and increasing your company’s visibility in Google search results.
Our aim is to ensure that potential customers can easily find your business and make a positive first impression. This will not only help to boost your company’s credibility and reputation, but also attract more visitors and customers.
Why and who needs our service?
The GMB (Google My Business) management and optimisation service is aimed at all businesses that want to increase their visibility online. This service is particularly important for local businesses that want to reach their local target audience. With the service, we’ll improve your business’ ranking in Google search results, which in turn increases your credibility and boosts customer engagement.
Our service ensures that your company profile is always up-to-date and presentable, with the most up-to-date information about your business. We also actively engage with customer reviews to ensure a positive reputation and improve the customer experience. Our aim is to make your business more visible and attractive online, helping you reach more potential customers and increase the success of your business.
The GMB optimisation process includes:
Our Google My Business (GMB) management and optimisation service focuses on improving your business’s Google search and map profile to ensure maximum visibility and accessibility to potential customers. Below we describe in more detail how we will carry out this process:
Updating company information
Our first step is to make sure that all of your business information in your Google My Business profile is up to date and accurate. This includes updating contact details, location, opening hours and services or products offered. Accurate and up-to-date information is essential to make it easy for potential customers to contact you and find out about the opportunities you offer.
Dealing with customer reviews
We take an active part in managing the reviews your business receives, responding to both positive and negative comments. This shows that your company values customer feedback and is committed to improving the customer experience. Acknowledging positive reviews and dealing with negative ones in a professional way will help improve your company’s reputation and credibility.
Post photos and events
We’ll keep your GMB profile lively and interesting by regularly posting photos and information about upcoming events. This not only helps to increase customer interest, but also improves the interactivity of your profile and helps your business stand out.
Boosting your visibility in Google search results
We use a variety of strategies and techniques to increase your company’s visibility in Google search results. This includes optimising keywords, implementing local SEO tactics and improving other key SEO elements to help potential customers find your business more easily.
Our aim is to free you from the time-consuming task of managing your GMB profile, while ensuring that your company profile is optimised for maximum visibility and customer engagement. Our experienced team will use their knowledge and skills to bring the best possible results to your business, helping you increase your digital footprint and achieve long-term success.
Practical examples
- Increasing the visibility of a local restaurant: we helped the restaurant optimise their Google My Business profile, which significantly increased their bookings.
- Managing customer reviews for a retail company: we developed a strategy to respond to and manage customer reviews, which improved the company’s reputation and customer relations.
- Enhancing the profile of the tourism business: we updated the tourism company’s Google My Business profile, adding high-quality photos and relevant information, which resulted in more visitors.
- Promoting beauty salon campaigns: we successfully used the Google My Business platform to promote special offers and events in the beauty salon.
- SEO optimization of a car maintenance company: we optimized the profile of a car maintenance company to rank higher in Google searches, thereby increasing their visibility and the number of customers.
Managing and optimising your GMB is an effective way to raise the profile of your business and attract more customers. Contact us to discuss how our service can help your business.
- Setting up and tracking Google Analytics 4
- Setting up and managing Google Tag Manager
- Conversion optimisation
- Analysing and reporting campaign results
- Marketing analytics strategy
- Marketing strategy and planning
- Google My Business management and optimisation
- Competitive analysis and target audience definition
- Brand positioning and strategies for business objectives
