Table of contents
Service introduction
Retargeting or ad targeting. Do you want to bring back visitors who have browsed your website but not yet made a purchase? I offer a retargeting or ad targeting service, which is an effective tool to attract customers back and keep them buying.
The benefits of retargeting:
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Supporting the customer journey: retargeting supports every stage of the customer journey, increasing the chances of converting visitors into buyers.
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Personalised messaging: the ability to provide visitors with personalised ads that match their past website behaviour and interests.
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Presentation of special offers: Offer special deals or discounts to attract back those who have already considered your products or services.
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Brand recall: keep your brand in the minds of your visitors by offering them reminders and interesting offers.
Retargeting is a great way to unlock the potential of your digital marketing by attracting back potential customers and offering them exactly what they are looking for. My service includes campaign design, targeting strategies and ad optimisation to ensure maximum impact from your investment.
What is retargeting or ad targeting?
Retargeting, or ad targeting, is an effective digital marketing solution that focuses on people who have already visited your website but have not yet made a purchase. It’s like a clever reminder to redirect potential customers back to your product or service.
The service will help you optimise your digital marketing strategy, using highly targeted ads to attract potential customers and increase sales. I help create and manage effective retargeting campaigns, ensuring your ads reach the right people at the right time and in the right place.
Our retargeting service offers:
I provide a comprehensive solution that focuses on your business needs and objectives.
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Specifying your target audience: I analyse the behaviour of your target audience to understand which content and ads appeal to them most. This ensures that your ads reach the right audience.
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Personalised advertising campaigns: create campaigns based on users’ past behaviour and preferences, ensuring greater personal attention and engagement.
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Multichannel approach: I use a variety of platforms, from social media to websites, to ensure your ads reach your target audience in a diverse and effective way.
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Measurement and optimisation: I offer continuous campaign performance monitoring and optimisation to maximise your return on investment.
Retargeting and conversions
Retargeting
Remarketing and conversions play an important role in digital marketing strategy as they allow businesses to reach potential customers and increase sales. Retargeting or remarketing allows targeted ads to be shown to people who have already visited your website or interacted with your brand, helping to remind them and redirect them back to your website. This will significantly increase conversion rates as it allows you to serve ads to audiences who have already shown interest in your products or services.
Conversions
The importance of conversions is that they measure the completion of a desired action, such as making a purchase, completing a form or other desired activity on a website. Conversion tracking gives companies an insight into how effective their marketing activities and campaigns are and helps them understand which strategies work best to achieve their goals. This allows them to continuously optimise and improve their marketing strategy, thereby increasing their return on investment and sales.
Who particularly benefits from retargeting?
Remarketing is a valuable marketing tool for businesses of all sizes, with particular benefits for certain sectors. This is particularly useful for e-shops, which are often faced with a large number of abandoned shopping carts. Retargeting helps them to reconnect with customers who have abandoned the purchase process, enticing them back to complete their purchase.
It is also a great tool for B2B companies where sales cycles are often longer and continuous customer engagement is crucial. This allows you to build long-term relationships and keep your company in the minds of your customers throughout the buying process.
Service providers, such as travel companies and financial institutions, will also find important benefits from retargeting. This allows them to offer potential customers tailored offers based on their previous online behaviour, thereby increasing the relevance and effectiveness of their offers. Retargeting helps businesses increase conversion rates and improve customer experience by providing relevant and personalised content.
How does our service meet your needs?
My remarketing service is designed to meet your company’s specific digital marketing needs. The service helps you to reach again potential customers who have already visited your website but have not yet made a purchase.
How our service meets your needs:
Customer Behaviour Analysis: analyse the behaviour of website visitors to understand which products or offers attracted them the most.
Personalised advertising campaigns: Create tailored advertising campaigns based on your target audience’s past interests and behaviours, ensuring your message reaches the right audience.
Increased conversion rates: retargeting strategies can help increase your website conversion rates by attracting back visitors who have already shown interest in your products.
Measurement and optimisation: I provide in-depth analysis and track campaign results to optimise advertising budgets and improve overall campaign effectiveness.
Retargeting is the ideal solution if you want to increase the effectiveness of your digital marketing and achieve better results in online sales. I’ll help you build a stronger bond with your potential customers and bring your business closer to its goals.