Facebook advertising price rates and packages:
Starter package
Facebook Ads advertising-
Target group:
Ideal for small businesses and start-up brands looking to build or strengthen their presence on Facebook on a limited budget. This package is a great choice for first-time advertisers, offering an easy way to increase brand awareness. -
Minimum period:
3 months -
Indicative duration:
6 months -
Minimum advertising budget:
300€ per month
See the contents of the package below.
Growth package
Facebook Ads advertising-
Target group:
Designed for mid-sized businesses and fast-growing brands ready to expand their Facebook advertising activities. The package is suitable for companies looking to increase their audience, sales and brand engagement through varied and targeted campaigns. -
Minimum period:
6 months -
Indicative duration:
12 months -
Minimum advertising budget:
600€ per month
See the contents of the package below.
Premium
Facebook ads advertising-
Target group:
Ideal for large companies and well-known brands looking to maximise the potential of Facebook advertising. The Premium package is aimed at organisations looking for an intensive and innovative approach to their advertising strategy, incorporating sophisticated targeting and analytics tools and influencer marketing. -
Minimum period:
12 months -
Indicative duration:
12+ months -
Minimum advertising budget:
1 200€ per month
See the contents of the package below.
The content of Facebook advertising packages:
Starter package
- Creation and management of advertising campaigns: The package includes the creation and management of one campaign per month, aimed at increasing brand awareness.
- Target audience analysis and selection: Providing basic target audience analysis and selection to ensure that ads reach the right audience.
- Ad design and creation: Creating simple, yet effective ads that reflect your brand message.
- Ongoing monitoring, reporting, and analysis: Monitoring ad performance and provide monthly reports, offering insights and recommendations for further action.
- Reporting and Analysis: Monthly overview of ad performance and recommendations for further action.
- Facebook Pixel Setup: Setting up Facebook Pixel, which helps measure ad performance and optimize targeting.
More information on the package:
Suitability: The Starter Kit is the ideal choice for small businesses and start-up brands looking to establish or strengthen their presence on Facebook. This package is particularly suitable for those who want to start their first advertising campaign but have a limited budget or are just learning the ins and outs of the Facebook advertising world. The starter kit offers a simple and cost-effective way to reach potential customers, increase brand awareness and test the impact of advertising with less risk. It is an excellent starting point for companies looking to gradually integrate digital marketing into their business strategy.
Creating and managing advertising campaigns: we create and manage one advertising campaign per month as part of the starter package. It is primarily aimed at increasing brand awareness on Facebook, using targeted ads designed to convey your company’s key message and objectives. This will allow you to reach a wider audience and raise awareness of your brand.
Audience analysis and selection: we conduct a basic audience analysis using Facebook targeting tools to identify the people most likely to be interested in your products or services. This includes in-depth research into demographics, interests and behaviours to ensure that ads reach the right audience.
Designing and creating ads:We create simple, yet visually appealing ads that clearly communicate your brand message and values. We focus on creativity and clarity of message to create effective ads that capture the attention of your target audience and increase engagement.
Ongoing monitoring, reporting and analysis: We continuously monitor the performance of our advertising to determine how it is meeting its objectives. We provide monthly reports that give an overview of ad performance, including the number of views, click-through rates and conversions. Based on this analysis, we propose recommendations for further action.
Facebook Pixel setup: we’ll set up Facebook Pixel on your website, a tool that allows you to track users’ activity on your website after they click on an ad. This data collection helps measure ad performance, optimise targeting and carry out effective retargeting.
Growth package
- Services include all Starter Package services, plus:
- Creation and management of advertising campaigns (up to 3 campaigns): Includes up to three campaigns per month, including product and service campaigns.
- Target audience analysis and selection: In-depth target audience analysis and segmentation.
- Ad design and creation: More creative and versatile ads with A/B testing.
- Ongoing monitoring, reporting, and analysis: We offer enhanced campaign management, weekly reports, and active optimization.
- Retargeting strategies: Added retargeting to re-engage the target audience and increase conversion rates.
- Competitor analysis: We provide analysis of competitors' advertising strategies.
- Landing page optimization, conversion setting, and tracking: Advice and technical support for optimizing landing pages.
More information on the package:
Suitability: the Growth Package is primarily designed for businesses and brands that have already established a certain level of presence on Facebook and are now looking to expand their advertising activities. This package is ideal for medium-sized businesses or start-ups in a fast-growth phase looking to expand their target audience, increase engagement and sales through targeted and multi-faceted advertising campaigns. The Growth Package offers in-depth audience analysis, diversified promotional material and active campaign management to maximise the return on your advertising investment. It is aimed at brands willing to invest more time and resources to achieve significant results.
In addition to the services in the Starter Package, the Growth Package includes the following additional services:
Creating and managing advertising campaigns (up to 3 campaigns): we extend the number of campaigns to 3 per month, allowing you to cover broader objectives such as product promotions, service campaigns or event promotion. This diversity helps to reach different audiences and increase brand engagement at different levels.
Target group analysis and selection: we will carry out an in-depth analysis to further identify and segment target groups. We use sophisticated targeting strategies, including interests, behaviours and tailored audiences, to increase the relevance and effectiveness of ads.
Designing and creating ads: we offer the most creative and technically sophisticated ads, using A/B testing between different ad versions. This allows us to analyse which messages, visuals or calls to action work best and optimise campaigns in real time.
Retargeting strategies: we use retargeting strategies to re-engage those who have previously visited your website or interacted with you but have not yet made a purchase. This will help increase conversion rates by bringing potential customers back into the buying process.
Competitor analysis: we provide insight into your main competitors’ advertising strategies and performance on Facebook. This analysis will help you identify market opportunities and improve your advertising strategies.
Landing page optimisation, conversion set-up and tracking: we provide advice and technical support on landing page optimisation to improve visitor experience and increase conversion rates. We set conversion targets and monitor their achievement to measure the impact of advertising campaigns.
Premium
- All Growth Package services, plus:
- Creation and management of advertising campaigns (up to 5 campaigns): Covers up to five campaigns per month, allowing for extensive testing and targeting.
- Target audience analysis and selection: Comprehensive target audience analysis with demographic and behavioral data.
- Ad design and creation: Custom ad creation in various formats.
- Ongoing monitoring, reporting, and analysis: Real-time campaign management and detailed reports for strategic guidance.
- Influencer marketing strategies: Collaboration with an influencer every three months to increase brand visibility and credibility.
- Competitor analysis and landing page optimization: Comprehensive competitor analysis and full optimization of landing pages to maximize conversions.
More information on the package:
Suitability: the Premium package is designed for large companies and well-known brands that want to use all possible tools and tactics in their advertising strategy. This package is the ideal choice for large organisations looking for an intensive presence on Facebook and other Meta platforms, using sophisticated targeting strategies, tailored promotional material and in-depth market analysis. The Premium package is suitable for brands looking to maximise their visibility, engagement and conversions by implementing innovative approaches and technologies such as influencer marketing and advanced analytics. This package is aimed at those who want to be leaders in their field and are ready to invest in an advertising strategy to achieve the best results.
The Premium Package includes all the services of the Growth Package, plus:
Creating and managing advertising campaigns (up to 5 campaigns): we’ll increase the number of campaigns to up to 5 per month, allowing full testing and targeting. It provides an opportunity to try out different approaches and optimise strategies to achieve multiple objectives.
Audience analysis and selection: we carry out a full audience analysis using demographic, behavioural and interest-based data to ensure the highest possible accuracy and effectiveness of ads.
Designing and creating ads: We create fully customised ads that use a variety of formats and creative approaches to tell your brand story in the most compelling way.
Influencer marketing strategies: We develop and implement strategic partnerships with influencers to increase your brand visibility and credibility. Engaging with an influencer every three months will help you reach new audiences and reinforce your brand message.
Competitor analysis and landing page optimisation: we carry out a thorough competitor analysis and optimise landing pages to maximise conversions. This includes understanding your competitors’ tactics and strategies, and optimising your website to improve visitor experience and increase sales.