SEO and keyword optimisation for videos: an expert service to improve the visibility and search engine rankings of your video content.
Everything you need in marketing is in one place!
Table of contents

Discover

What is SEO and keyword optimisation on Youtube?

SEO (Search Engine Optimization) and keyword optimization on YouTube are processes that adapt your videos to make them as relevant and findable as possible for YouTube search engines. This involves a number of steps, such as researching and selecting keywords that match your video content and the search habits of your target audience, as well as optimising video titles, descriptions, tags and even video thumbnails based on these keywords.

The aim is to increase the visibility of your videos in YouTube search results, reach a larger audience and thereby increase the traffic and popularity of your channel. Optimisation results in better positioning of your videos in search results, which contributes to more viewers and the overall success of the channel.

Key steps of the service

Our service includes a number of important steps to ensure that your YouTube videos get maximum visibility and findability:

  • Keyword analysis: Our first step is a thorough keyword research and selection. Our aim is to identify the most effective keywords that will help your videos to be found better in search engines. This process ensures that your videos reach the target audience searching for related content on YouTube.

  • Optimisation: we optimise everything from your video titles and descriptions to your tags to ensure they are SEO-friendly. This means that we tailor your video metadata to include relevant keywords and phrases that will help improve the positioning of your videos in search results.

  • Competitor analysis: we’ll study your competitors on YouTube to understand what strategies they use to optimise their videos. This analysis will help us to identify ways in which you can differentiate yourself from your competitors and achieve better results.

  • Content strategy: we help you to develop a content strategy that is carefully optimised to match the search behaviour of your target audience. This includes both the creation of new videos and the adaptation of existing content to ensure maximum engagement and audience growth.

Our goal is to ensure that your YouTube channel and videos achieve maximum visibility, attracting more viewers and increasing your brand awareness. Our experienced team will use their knowledge and skills to help you achieve the best possible results, using the full potential of the YouTube platform.

SEO and keyword optimisation for videos

Service process in toutube and what we offer as part of the service

YouTube’s SEO and keyword optimisation service includes the following steps to ensure maximum visibility and effectiveness of your videos:

  • Initial consultation: To start, we will hold a meeting to discuss your business objectives and define your target audience. This step is essential to understand your needs and how the YouTube platform can best meet them.

  • In-depth keyword research: next, we’ll conduct an in-depth keyword research to find the keywords and phrases that will help your videos stand out in search results. This step is critical to ensure that your videos can be found by potential viewers.

  • Full video optimisation: we develop optimised titles, descriptions and tags for your videos using the keywords you find. This ensures that your videos are SEO-friendly and comply with YouTube’s search engine requirements, thus increasing the visibility of your videos.

  • Ongoing monitoring and adaptation: our work doesn’t stop once the videos are published. We monitor the performance of your videos in real time, analyse viewer behaviour and make changes where necessary. This ensures that your videos remain competitive and consistently achieve the best results.

How our service helps customers and why it is necessary

YouTube’s SEO and keyword optimisation service offers a number of important benefits for your videos and channel:

  • Increases the visibility of your videos: Optimised videos rank higher in YouTube’s search engine, which means potential viewers will find your content more easily.

  • Brings more spectators and traffic: Higher visibility in search results brings more viewers and more traffic to your channel, expanding your audience.

  • Helps you achieve your business goals: Whether your goal is to raise brand awareness, generate leads or increase sales, YouTube’s SEO and keyword optimization can help you achieve these goals by targeting your content to the right audience.

  • Reduces marketing costs: An effective SEO strategy can help reduce advertising costs by bringing organic traffic to your channel. This means you can achieve your marketing goals with a smaller budget.

SEO and keyword optimisation for videos

Practical examples

With YouTube’s SEO service, we’ve helped a variety of brands and businesses achieve outstanding results by increasing the visibility of their videos and positively impacting their bottom line.

Here are some examples of how we have done this:

  • Cosmetics brand: our work with a cosmetics brand focused on SEO optimisation of their new product launch videos. We looked carefully at the search behaviour of the target audience and selected relevant keywords that led to videos ranking higher in YouTube search results. The result was a significant increase in the number of views, which led to increased interest and sales of these new products.

  • Education Platform: for the Education Platform, we increased views of promotional videos for courses by optimising video titles, descriptions and tagging with keywords related to the target audience’s search queries. This strategy brought significantly more traffic to the platform and increased enrolment in courses.

  • Restaurant chain: for the restaurant chain, we optimised their cooking tutorial videos, focusing on video content that shows the uniqueness and quality of their cuisine. Through SEO optimisation, we increased the findability of the videos, which contributed to expanding the customer base as well as increasing brand awareness.

  • Travel blog: For Travel Blog, we increased the visibility of their travel videos using targeted keywords and creative headlines that reflected viewers’ search interests. This strategy brought more followers to the blog and opened up new opportunities for cooperation in the tourism sector.

  • Technology company: For the technology company, we focused on improving the findability of their product reviews to increase awareness of their innovative products. With precisely targeted keywords and engaging content, we were able to improve the position of these videos in search results, which contributed to increased sales.

Our approach is always tailored to each client’s unique needs and goals, ensuring that YouTube SEO strategies support your brand growth and boost your digital visibility. Our experienced team is dedicated to your success, using best practices and innovative solutions to take your YouTube channel to the next level.

SEO and keyword optimisation for videos
Increase the visibility of your YouTube videos with SEO and keywords! Contact us and take your channel to the next level.
Contact us