E-commerce development

An online store that actually sells

E-commerce development isn't just uploading product cards — it's building a sales machine that drives your growth. Velsio creates online stores on WooCommerce, optimized for Google, AI search engines (ChatGPT, Perplexity), Google Shopping and conversions. All Estonian payment methods and delivery options included.

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★★★★★ WooCommerce experts · Tallinn

Pricing from €3,490

Duration from 3 weeks

Tech support 12 months

Platform WooCommerce

Payment methods 10+ options

Who is our e-commerce development for?

We build stores from first sales to B2B wholesalers

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For new stores

Quick market entry on a ready-made WooCommerce template. Suitable for selling first 50 products and testing the idea.

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For growing brands

Custom design, Google Shopping integration and conversion-focused structure. Up to 200 products.

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For large stores

CRM, ERP and inventory management integrations. Unlimited products, automations and unique design.

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For B2B wholesalers

Wholesale prices, customer group management, buyer registration, individual offers and order management.

What does e-commerce development include?

Every store is built as a complete sales system — from cart to money in your account

Strategy and product structure

Before design we analyze your business, target audience and competitors. We create the store structure and product category system that leads visitors to checkout via the shortest path.

Sales-focused design

Modern, mobile-friendly store design where every element supports conversion. Product pages, categories and checkout process are optimized for all devices.

SEO + AI Search optimization

Schema.org Product markup, semantic headings, fast loading and proper structure. Products are discoverable in Google, Google Shopping and AI search engines — ChatGPT, Perplexity, Google AI Overview.

Payment solutions

All Estonian bank links (Swedbank, SEB, LHV, Coop) via Maksekeskus or Montonio, card payments (Stripe), Apple Pay, Google Pay and installments (Esto, Inbank). Customers choose the most convenient option.

Delivery and logistics

Integration with Omniva, DPD, Smartpost, Itella and courier services. Automatic shipping cost calculation, package tracking and shipment directly from the store admin panel.

Google Shopping and analytics

Google Merchant Center setup, Google Shopping feed, Google Analytics 4 with e-commerce tracking, Google Tag Manager, Facebook Pixel. The store is ready for advertising right after launch.

How does e-commerce development work?

A clear six-stage process — you always know where we are and what's next

Free consultation and goal setting

At the first meeting we discuss your business, product range, target audience and sales goals. We figure out which store best fits your needs and which package matches your budget.

~1 day

Catalog and structure creation

We analyze your competitors and keywords, create the product category system and category-based SEO strategy. We agree on payment methods, delivery options and required integrations.

~3-5 days

Design and approval

We create the store design concept — homepage, product pages, categories, cart and checkout process. After feedback we make corrections and lock the visual before development starts.

~5-7 days

Development, payments and delivery

We code the store on WooCommerce, integrate payment solutions (Maksekeskus, Stripe), delivery methods (Omniva, DPD), set up SEO and Google Shopping feed. We upload products and categories.

~2-4 weeks

Testing and analytics setup

We test the entire purchase process, payment methods and delivery options on different devices. We set up Google Analytics 4 with e-commerce tracking, Google Tag Manager and Facebook Pixel with conversion tracking.

~3-5 days

Launch and training

We launch the store on your domain, submit to Google and Google Merchant Center, provide comprehensive training — how to manage products, orders, customers and campaigns. After this, the 12-month technical support begins.

~1-2 days

What technologies power our online stores?

We use proven platforms and optimize stores for Google, Google Shopping and AI search engines (ChatGPT, Perplexity, Google AI Overview)

WooCommerce

WordPress

Stable CMS as WooCommerce foundation — flexible and secure

Maksekeskus

All Estonian bank links with one contract — Swedbank, SEB, LHV, Coop

Montonio

Alternative payment solution with lower fees for the Estonian market

Stripe

International card payments, Apple Pay and Google Pay support

Google Merchant

Product feed for Google Shopping advertising — automatic synchronization

Yoast SEO

Top-tier SEO plugin for technical optimization

WPML

Multilingual management — up to 3+ languages on one store

Google Analytics 4

E-commerce tracking — conversions, revenue and product analytics

Google Tag Manager

Centralized management of advertising and analytics tags

Schema.org Product

Structured product data — better rich snippets in Google

AI Search optimization

Product structure for ChatGPT, Perplexity and Google AI Overview

Cloudflare

CDN and DDoS protection — faster loading and better security

Omniva + DPD

Estonian delivery — parcel machines, couriers, automatic price calculation

WP Rocket

Speed optimization for achieving PageSpeed 90+

SSL + GDPR

Security and data protection per EU requirements

Why choose Velsio for e-commerce development?

We're not a typical web studio — we build stores ready for Google Shopping that sell from day one

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E-commerce specialization

We build online stores, not just websites. Every decision in design, technology and structure is made based on one question: will this increase sales? This makes our stores different.

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Google Shopping ready from day one

Every store is optimized for Google and Google Shopping right after launch. Product feed configured, Schema.org Product markup in place — you can start advertising products on day one.

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All Estonian payment methods

Estonian bank links (Swedbank, SEB, LHV, Coop), card payments, Apple Pay, Google Pay and installments (Esto, Inbank) — all configured. Customers choose the most convenient method.

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12 months of post-launch support

We don't disappear after handing over the store. For 12 months we update WooCommerce, plugins and security, solve issues, help with adding new products and provide recommendations to grow sales.

E-commerce development — frequently asked questions

Most common questions about e-commerce development

What is e-commerce development?

E-commerce development is a complete process that includes strategy creation, store design, WooCommerce platform setup, payment integration (Maksekeskus, Stripe), delivery setup (Omniva, DPD), product page SEO and launch. A good store is not just a product page — it's a sales machine that works 24/7.

How long does e-commerce development take?

E-commerce development time depends on complexity and number of products: a simple store on a ready-made template is ready in 3-4 weeks, custom design with Google Shopping in 5-6 weeks, unique custom store with CRM and ERP in 8-10 weeks.

How much does e-commerce development cost?

E-commerce development starts at €3,490 (Starter — up to 50 products). Full pricing: Starter €3,490, Growth €5,990, Custom €9,990. All prices include VAT. View all packages and pricing →

What platform are stores built on?

We use WooCommerce — the world's most popular e-commerce platform built on WordPress. WooCommerce is flexible, secure and lets you manage the store yourself — add products and change prices without technical knowledge.

Which payment methods can be added?

We set up all Estonian bank links (Swedbank, SEB, LHV, Coop) via Maksekeskus or Montonio, card payments (Stripe), Apple Pay, Google Pay, installments (Esto, Inbank) and PayPal. We choose the best combination for your business model.

Is the store optimized for AI search engines?

Yes, all our stores are built so products are discoverable in AI search engines — ChatGPT, Perplexity, Google AI Overview and Gemini. This means Schema.org Product markup, semantic HTML structure, clear product descriptions and authority signals. AI search is the next big shift in search engines, and our stores are ready for it today.

Is the store ready for Google Shopping ads?

Yes, we set up Google Merchant Center, product feed and Google Shopping campaign tracking. The store is ready for Google Shopping ads right after launch — you can start advertising products on day one.

Can I manage the store myself?

Yes, all our stores are built on WooCommerce, which has a simple and intuitive admin panel. After launch we provide training on how to add products, change prices, manage orders and create campaigns.

What happens after the store launch?

After launch Velsio provides 12 months of technical support — updating WooCommerce, plugins and security, solving emerging issues and providing improvement recommendations. We also offer SEO, Google Ads, Google Shopping and social media services as separate orders.

Ready to launch a store that actually sells?

The first consultation is free — let's discuss your project, product range and goals. We'll offer the best solution without sales pressure or obligations.

View packages and pricing → Get in touch