Table of contents
Service introduction
Social media analytics and targeting is a critical service that allows businesses on social media platforms to more accurately identify their target audiences and understand how their marketing activities are influencing audiences. This service combines targeted marketing with in-depth data analysis to ensure maximum effectiveness of your marketing campaigns on social media.
Targeting
Social media analysis and targeting is the process of identifying and defining the target audience most likely to be interested in your products or services. This involves analysing demographic, geographic and behavioural data to build a clear picture of your ideal customer. The aim of targeting is to ensure that your marketing messages reach the people who are most receptive to your offers, thereby increasing the overall effectiveness of your campaign.
Analysis
Part of the analysis involves monitoring and evaluating the results of your social media campaigns. This includes continuous monitoring of various metrics such as the number of post views, click-through rate (CTR), number of conversions and user engagement. This data is critical to understand which aspects of your campaigns are working well and which need improvement or change.
What do we offer?
Precise definition of the target group
Our team will use data analytics to identify the most relevant audience for your business. For example, if your company sells beauty products, we analyse the behaviour of social media users to identify people who are interested in beauty and health topics, follow brands and actively participate in discussions about these topics.
Developing a content strategy
We help you create content that speaks to your target audience. For example, if your target audience is young mothers, we will create posts about the challenges and joys of motherhood, share tips and products to help them cope more easily with everyday tasks, and use visuals that reflect the lifestyle of young mothers.
Optimising advertising
Our team will develop promotional strategies that increase your return on investment. For example, if your goal is to increase online sales, we’ll create a range of adverts that drive people directly to your online store using a variety of engaging messages and visuals, and test different audiences and ad formats to find the most effective solutions.
Analysis of results and feedback
We provide you with regular reports that give you a detailed overview of the success of your campaigns. For example, if your goal is to increase brand awareness, we’ll analyse how many people have seen your ads, how long they watch them, what content engages them the most, and how this affects their perception of your brand.
Continuous improvement
Our work never stops. We will continue to analyse and adapt your campaigns to changes in the market and target audience. For example, if we notice that a certain type of content is more engaging for your target audience, we will increase the share of that content type in your campaigns.
Monitoring and adapting to social media trends
Social media is constantly changing, so it’s important to keep up with the latest trends. For example, as video content becomes more popular, we can help your business create and distribute videos that tell your brand story in new and exciting ways. We will also adapt your content strategy to new social media platforms and features to ensure your presence is up-to-date and relevant.
Creating customised ads
We offer a bespoke advertising creation service that targets your company’s unique brand and message. Whether it’s creative and eye-catching visual ads or engaging video ads, our design and content team will work with you to create ads that are not only visually appealing, but also effectively communicate your message and increase user engagement.
Improving targeting strategies
Our service includes continuous improvement of targeting strategies. We analyse your target audience’s reactions and adjust targeting parameters in real time to increase the effectiveness of your ads. For example, if we notice that a certain age group responds particularly well to your ads, we will increase the focus on that age group in your subsequent campaigns.
Increasing social media engagement
Our aim is to increase engagement on your social media pages. This means not only more likes and shares, but also deeper engagement with your followers. We offer strategies that encourage comments and discussion, creating a stronger bond between your brand and your followers. For example, we can organise polls, competitions and Q&A sessions to engage your audience and build brand loyalty.
Continuous assessment and optimisation of results
Social media analysis and targeting – we provide regular evaluation and optimisation to ensure the continued success of your campaigns. We constantly analyse the data to understand which aspects are working well and which need improvement. This means constantly learning and adapting to ensure your social media strategy is in line with changing trends and audience preferences.
By using our services, you ensure that your company’s social media strategy is not only effective, but also dynamically adaptive and evolving. Contact us to get started and take your social media presence to the next level!
Some examples:
Precise definition of the target group
Example: Imagine that your company sells handmade jewellery. We analyse the data and identify that your main target group is women aged 25-40 who are interested in crafts and sustainable fashion. We use this data to create targeted advertising campaigns on Instagram and Pinterest that are popular with this demographic.
Developing a content strategy
Example: let’s say your company manufactures children’s toys. We’ll help you create fun and educational videos showing how children play with your toys, as well as blog posts sharing tips on child development and playful learning. This content strategy will increase engagement and create a strong emotional connection with your brand.
Optimising advertising
Example: Your company offers health and fitness training. We create and test a range of Facebook ads that direct people to your online training. One advertisement uses motivational messages and before-and-after photos, while the other focuses on the convenience and accessibility of workouts. We analyse which messages resonate most with your target audience and tailor ads accordingly.
Analysis of results and feedback
Example: let’s say your company sells organic beauty products. We monitor your Instagram campaigns to see which posts get the most likes, comments and shares. If we find that posts with photos of natural ingredients get the most attention, we recommend increasing the proportion of such posts in your future campaigns.
Continuous improvement
Example: Your company offers online language learning. We find that your target audience responds particularly well to video ads showing student success stories. Based on this knowledge, we recommend that more similar videos are created and used in future promotional campaigns to increase the number of course registrations.
